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Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yoon | - |
| dc.contributor.author | H.J. | - |
| dc.contributor.author | Kim, Yeo-jung | - |
| dc.contributor.author | Y.J. | - |
| dc.date.available | 2021-03-17T09:45:50Z | - |
| dc.date.created | 2021-02-26 | - |
| dc.date.issued | 2016 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/13485 | - |
| dc.title | Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Kim, Yeo-jung | - |
| dc.identifier.doi | 10.1080/10496491.2015.1107006 | - |
| dc.identifier.scopusid | 2-s2.0-84958039149 | - |
| dc.identifier.bibliographicCitation | Journal of Promotion Management, v.22, no.1, pp.49 - 70 | - |
| dc.relation.isPartOf | Journal of Promotion Management | - |
| dc.citation.title | Journal of Promotion Management | - |
| dc.citation.volume | 22 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 49 | - |
| dc.citation.endPage | 70 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Article | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalRegisteredClass | scopus | - |
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Related Researcher
- Kim, Yeo Jung
- Advertising & Public Relations (Advertising & Public Relations)