지역의 정체성 개발을 위한 아이덴티티 컬러 구축 및 제안 - 대전의 이미지 형용사를 활용한 아이덴티티 컬러 추출 방법을 중심으로

Abstract

The purpose of this study is to propose new methodology that anybody can use for establishing image available for representing a region as the identity colors with which many citizens can sympathize. A research is progressed by dividing it largely into two stages in order to construct identity colors using the color image scale of regional image adjectives. Stage 1 extracted image adjectives from the region, by using the previous study that had been surveyed of Daejeon identity adjectives. The research extracted the colors from I.R.I color image scale, that fits the adjectives that are extracted in advance. At last, the study had the adjectives and the colors matched respectively. Stage 2 was confirmed reliability in a matching outcome by carrying out a citizen survey on correlation between the corresponding adjectives and the matched colors. As a result of the final analysis based on the questionnaire outcome, the image adjectives of representing Daejeon was selected 'cutting-edge'. The identity colors in Daejeon was chosen 5B 5/10, 5GY 8/8 based on KS standard color. In consequence of having additionally conducted the questionnaire survey in order to grasp whether or not citizens' agreement to the result of selection, 61% of those gave the response as saying of agreeing to the outcome. The suggestion of methodology that anybody can utilize leads to allowing even non-experts to be capable of getting easy access given implementing the regional identity colors and further to being built the foundation of establishing regional identity, resulting in being available for managing the unified identity by region.