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Brand Management
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브랜드 연상네트워크가 화폐가치로 측정된 브랜드 자산에 미치는 영향
오명열
Article
Issue Date
2013
Citation
마케팅연구, v.28, no.4, pp.1 - 32
Publisher
한국마케팅학회
웨이파인딩(Wayfinding)이 시지각적정보와 태도형성에 미치는 영향 -정보처리유형을 중심으로-
박경하;
장동련
;
오명열
Article
Issue Date
2013
Citation
한국디자인포럼, no.40, pp.209 - 219
Publisher
한국디자인트렌드학회
1
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Author
Oh, Myoung Yul
2
Chang, Dong Ryun
1
Subject
associative network
1
brand asset
1
brand association
1
brand association network
1
brand equity
1
dollarmetric brand equity
1
measurement
1
network analysis
1
PSM(price sensitivity measurement)
1
SOP.
1
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Korean
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마케팅연구
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