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Brand Management
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브랜드 연상네트워크가 화폐가치로 측정된 브랜드 자산에 미치는 영향
오명열
Article
Issue Date
2013
Citation
마케팅연구, v.28, no.4, pp.1 - 32
Publisher
한국마케팅학회
1
Discover
Author
Oh, Myoung Yul
1
Subject
associative network
1
brand asset
1
brand association
1
brand association network
1
brand equity
1
dollarmetric brand equity
1
measurement
1
network analysis
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PSM(price sensitivity measurement)
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UCINET
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2013
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Korean
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마케팅연구
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