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친환경 신제품 광고의 주장유형과 자기조절방식이 소비자 평가에 미치는 영향
최승희; 이길형; 여준상
Article
Issue Date
2013
Citation
브랜드디자인학연구, v.11, no.5, pp.167 - 180
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사단법인 한국브랜드디자인학회
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Lee, gil hyung
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Environmental New Product
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Self-Regulatory Mode
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자기조절방식
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친환경 신제품
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2013
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Korean
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브랜드디자인학연구
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