Suggestion of a classification table of design modeling elements in cultural dimensions - Focused on Geert Hofstede’s cultural dimensions -

Abstract

Designers consider cultures in design process, because customer’s design taste is influenced by local cultures. Moreover, an expanding internalization can enhance the value of local culture as it reduces the fear of vanishing local identity. The goal of this study is to suggest a classification table of design modeling elements in cultural types. In the literature research, I studied cultural dimensions and modeling elements. Cultural dimensions are organized by five dimensions through each culture theory from Geerf Hofstede which includes PDI, IDV, MAS, UAI, LTO dimensions. Through each modeling theory from five experts, modeling elements are organized by three elements including material, color and form. Each element has opposite sides. With two fixed models I designed an experimental module. As a result, a classification table was produced from the compiled statistics, and ‘Culture dimensions - Modeling elements’ table was completed. Main purpose of this study is to suggest a classification table of modeling elements in cultural types by integrating experts’ opinions. This table presents a design methodology for designers.