VMD적 요소가 리테일 샵 공간에 미치는 영향에 관한 연구

Abstract

In spite of the long stagnation and uncertainty of the world's economic recession in 2012, outdoor has maintained high growth. The companies which run outdoor businesses were 77 brands in 2013. While the companies selling outdoor products and outdoor in Korea were 14 and about 90 respectively. Accordingly, it was expected that market competition would become much fiercer. In this context, this study classified the placeness of spatial composition, the components of the external form, of the direction space, of the internal space, and of the customer space in the outdoor brand fashion retail shop. This study also prepared evaluation methods to analyze case spaces. The placeness of spatial composition and the space flow of a shop were viewed as the density of the central commercial area and the process that a suburb or an outlet town was formed and developed respectively. It was necessary to seek the diversity of a space plan because the quantity of static wearing was low compared to the area of a shop in case of a rectangle among the components of the external form. As a result, it was concluded that formativeness for visual conveyance and the purpose for sale would be clear and it would be necessary to develop a space plan to seek the diversity of direction, improve the overall environment of a retail shop and increase brand awareness.