Provisioning of energy consumption information for mobile ads

Abstract

Advertisement-embedded mobile applications have been reported to consume a nontrivial amount of energy. Although a few studies have focused on the energy consumption of mobile advertisements (ads), no previous work has addressed the mobile ad ecosystem, which consists of users, application developers, and ad providers. In this paper, we define the advertisement energy information (AEI) required for the mobile ad ecosystem, and we propose a set of application programming interfaces (APIs) to provide AEI that considers various requirements of the underlying ecosystem. To realize the APIs, we developed a system service in Android to collect the AEI accurately and with low overhead. The experiment results show the validity of the proposed scheme, and the case studies demonstrate the usefulness of the proposed APIs. (C) 2019 Published by Elsevier B.V.