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SNS 상 이미지에 대한 감정이 온라인 행위에 미치는 영향The Effects of Emotions Elicited by Images in SNS on Online Behaviors
- Other Titles
- The Effects of Emotions Elicited by Images in SNS on Online Behaviors
- Issue Date
- 2019
- Publisher
- 한국정보시스템학회
- Keywords
- SNS; Image; Instagram; Online shopping; Pleasure; Arousal
- Citation
- 정보시스템연구, v.28, no.4, pp.199 - 221
- Journal Title
- 정보시스템연구
- Volume
- 28
- Number
- 4
- Start Page
- 199
- End Page
- 221
- ISSN
- 1229-8476
- Abstract
- Purpose The research investigated on what motivates the consumers to use the SNS, what qualities of images are preferred and how the pleasure and arousal derived from looking at the images have moderating effects on sharing images, following accounts, clicking profile links of accounts and accessing the link on profiles to purchase products. Design A survey was conducted by using actual images published on the Instagram profiles of an online shopping mall. Findings As a result, their emotional responses such as pleasure or arousal on the four of behavioral intentions changed the impact of SNS use motivation on the behavioral intentions. When one felt pleasure, the behavioral intentions of sharing activities and clicking links is further triggered.
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Related Researcher
- Kang, Hyun jeong
- Business Administration (Business Administration)