서점의 지역문화 플랫폼(Platform)으로서 활용 모색에 관한 연구

Abstract

With the change of consumer's lifestyles and the emergence of online bookstores, bookstores can no longer stay as book-selling space, and the number of bookstores is gradually decreasing with consumption. Bookstores in offline spaces are not only selling books and selling them, but also being transformed into complex cultural spaces. The starting point of this change is the Daikanyama Tsutaya books in Japan, which combines a bookstore and a Starbucks cafe with the phrase 'sailing life style', not a book, to show a different form of space than the existing bookstore. Many bookstores in Korea have benchmarked Tsutaya's business strategy and are planning the space through linkage with commercial spaces centered on bookstores according to the analysis of local consumption class. Therefore, this study explores the possibility that the bookstore space can be used as a base space for local residents by paying attention to the expansion of the bookstore space into a multicultural space based on the outstanding power of gathering people through the book, combined with various functions. In addition, the role of the bookstore by complexization is to be interpreted in terms of a platform where value exchange is achieved through the establishment of various business models, and the direction of the bookstore's program and spatial composition as a regional base through the analysis of domestic and foreign cases. this study is expected to provide a place for local residents' living and develop an attractive space for attracting outside tourists by developing a program in accordance with the characteristics of the region.