디지털 문화에서 TV 방송의 브랜드 아이덴티티 연구 - 시사.교양 프로그램의 사례비교 및 개발을 중심으로 -
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 정봉금 | - |
dc.contributor.author | 장동련 | - |
dc.date.accessioned | 2022-02-17T04:42:48Z | - |
dc.date.available | 2022-02-17T04:42:48Z | - |
dc.date.created | 2022-02-17 | - |
dc.date.issued | 2005 | - |
dc.identifier.issn | 1226-8046 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/25372 | - |
dc.publisher | 한국디자인학회 | - |
dc.title | 디지털 문화에서 TV 방송의 브랜드 아이덴티티 연구 - 시사.교양 프로그램의 사례비교 및 개발을 중심으로 - | - |
dc.title.alternative | A Study on Brand Identity of TV Programs in the Digital Culture - Focusing on the comparative research of current issue programs, and development - | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 장동련 | - |
dc.identifier.bibliographicCitation | 디자인학연구, v.18, no.4, pp.53 - 64 | - |
dc.relation.isPartOf | 디자인학연구 | - |
dc.citation.title | 디자인학연구 | - |
dc.citation.volume | 18 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 53 | - |
dc.citation.endPage | 64 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001105359 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Digital Culture | - |
dc.subject.keywordAuthor | TV Broadcasting | - |
dc.subject.keywordAuthor | TV Program | - |
dc.subject.keywordAuthor | Brand Identity | - |
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