패션 커뮤니케이션 매체로서의 패션 인스톨레이션 - 젠틀 몬스터 퀀텀 프로젝트를 중심으로 -
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 마진주 | - |
dc.date.available | 2020-07-10T04:12:01Z | - |
dc.date.created | 2020-07-06 | - |
dc.date.issued | 2019 | - |
dc.identifier.issn | 1229-6880 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/2542 | - |
dc.description.abstract | This study aims to prove that a fashion installation functions as a media of fashion communication which delivers a brand identity through the research of Quantum Project by a Korean eyewear brand Gentle Monster. The presentation methods of Quantum Project are story-telling, digital technology, and interaction, and its aesthetic values are decentralization, surreality, and multi-sentience. Quantum Project, in terms of a fashion communication media, has significances; the delivery of the brand identity, the tool of shoppertainment, and culture marketing. Quantum Project also plays a key role in expanding the boundary of fashion communication method through its serial installations. It consequently becomes a communication tool which offers the brand identity of Gentle Monster; experiment and innovation. This result has an implication that Quantum Project not only induces consumers to come to the store and produces a commercial effect, but from a more strategic and longer-term perspective, would inculcate consumers with the brand identity. This study is thus expected to expand the academical research field of fashion installation as a fashion communication media as well as to lead its meaning, value and new inspiration. Furthermore, from a business perspective, it will also propose the boundary expansion of fashion presentation methods and content and further aid to vitalize creative and experimental practice and research on fashion communication. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.language.iso | ko | - |
dc.publisher | 한국복식학회 | - |
dc.title | 패션 커뮤니케이션 매체로서의 패션 인스톨레이션 - 젠틀 몬스터 퀀텀 프로젝트를 중심으로 - | - |
dc.title.alternative | Fashion Installation as a Medium of Fashion Communication - Based on Quantum Project by Gentle Monster - | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 마진주 | - |
dc.identifier.bibliographicCitation | 복식, v.69, no.3, pp.33 - 46 | - |
dc.relation.isPartOf | 복식 | - |
dc.citation.title | 복식 | - |
dc.citation.volume | 69 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 33 | - |
dc.citation.endPage | 46 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002462142 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | fashion communication | - |
dc.subject.keywordAuthor | fashion installation | - |
dc.subject.keywordAuthor | Gentle Monster | - |
dc.subject.keywordAuthor | shoppertainment | - |
dc.subject.keywordAuthor | 패션 커뮤니케이션 | - |
dc.subject.keywordAuthor | 패션 설치 | - |
dc.subject.keywordAuthor | 젠틀몬스터 | - |
dc.subject.keywordAuthor | 쇼퍼테인먼트 | - |
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