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제품의 모듈화가 고객화와 애호도에 미치는 영향
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이호배 | - |
| dc.date.accessioned | 2022-03-14T08:44:38Z | - |
| dc.date.available | 2022-03-14T08:44:38Z | - |
| dc.date.created | 2022-03-14 | - |
| dc.date.issued | 2004 | - |
| dc.identifier.issn | 1226-6132 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/26369 | - |
| dc.description.abstract | This study is to identify the roles of modularity in mass customization which influences the customer loyalty. The construct of modularity consists of 3 sub-constructs as follows: variety, facility, quickness. There are 4 hypotheses. H1: The variety of modularity has influence on mass customization positively H2: The facility of modularity has influence on mass customization positively H1: The quickness of modularity has influence on mass customization positively H1: The mass customization has influence on customer loyalty positively As a results of empirical testing, above all hypotheses are accepted, but H2 is marginally accepted in 10% significance level. The implication of this study is that marketer should use variety and quickness of modularity to attain the good perceived mass customization of consumer. | - |
| dc.publisher | 한국상품학회 | - |
| dc.title | 제품의 모듈화가 고객화와 애호도에 미치는 영향 | - |
| dc.title.alternative | The Effects of Product Modularity on Mass Customization and Customer Loyalty | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 이호배 | - |
| dc.identifier.bibliographicCitation | 상품학연구, no.31, pp.1 - 23 | - |
| dc.relation.isPartOf | 상품학연구 | - |
| dc.citation.title | 상품학연구 | - |
| dc.citation.number | 31 | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 23 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART001174383 | - |
| dc.description.journalClass | 2 | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.description.journalRegisteredClass | other | - |
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Related Researcher
- Lee, Ho bae
- Business Administration (Business Administration)