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잡지광고에 반영된 문화적 상표연상: 상표포지셔닝전략에 따른 상표개성에 대한 탐색적 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 전선규 | - |
| dc.date.accessioned | 2022-03-14T09:41:28Z | - |
| dc.date.available | 2022-03-14T09:41:28Z | - |
| dc.date.created | 2022-03-14 | - |
| dc.date.issued | 2003 | - |
| dc.identifier.issn | 1229-456X | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/26478 | - |
| dc.publisher | 한국마케팅학회 | - |
| dc.title | 잡지광고에 반영된 문화적 상표연상: 상표포지셔닝전략에 따른 상표개성에 대한 탐색적 연구 | - |
| dc.title.alternative | Cultural Brand Associations Reflected in Magazine Advertisements: An Exploratory Study of Brand Personality through Brand Positioning Strategy | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 전선규 | - |
| dc.identifier.bibliographicCitation | 마케팅연구, v.18, no.4, pp.123 - 144 | - |
| dc.relation.isPartOf | 마케팅연구 | - |
| dc.citation.title | 마케팅연구 | - |
| dc.citation.volume | 18 | - |
| dc.citation.number | 4 | - |
| dc.citation.startPage | 123 | - |
| dc.citation.endPage | 144 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART000883037 | - |
| dc.description.journalClass | 2 | - |
| dc.description.journalRegisteredClass | kci | - |
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Collections - College of Business Administration > Trade Major > 1. Journal Articles
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