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선발이점 극복을 위한 후발제품의 마케팅전략에 관한 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 전인수 | - |
| dc.contributor.author | 김주환 | - |
| dc.date.accessioned | 2022-04-12T06:42:46Z | - |
| dc.date.available | 2022-04-12T06:42:46Z | - |
| dc.date.created | 2022-04-12 | - |
| dc.date.issued | 2001 | - |
| dc.identifier.issn | 1226-1874 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/27265 | - |
| dc.publisher | 한국경영학회 | - |
| dc.title | 선발이점 극복을 위한 후발제품의 마케팅전략에 관한 연구 | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 전인수 | - |
| dc.identifier.bibliographicCitation | 경영학연구, v.30, no.3, pp.745 - 763 | - |
| dc.relation.isPartOf | 경영학연구 | - |
| dc.citation.title | 경영학연구 | - |
| dc.citation.volume | 30 | - |
| dc.citation.number | 3 | - |
| dc.citation.startPage | 745 | - |
| dc.citation.endPage | 763 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART000923178 | - |
| dc.description.journalClass | 2 | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.description.journalRegisteredClass | other | - |
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