The Apotheosis of Steve Jobs: Belief and Desire in the Discourse of Design
- Authors
- Beckett, Stephen James
- Issue Date
- 1-Jan-2023
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- desirability; psychoanalysis; Lacan; transference; ideology
- Citation
- DESIGN AND CULTURE, v.15, no.1, pp.69 - 87
- Journal Title
- DESIGN AND CULTURE
- Volume
- 15
- Number
- 1
- Start Page
- 69
- End Page
- 87
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/30504
- DOI
- 10.1080/17547075.2022.2127636
- ISSN
- 1754-7075
- Abstract
- This article addresses design theory's lack of engagement with psychoanalysis by examining how the Lacanian concept of the subject-supposed-to-know can be used to explore the area of desirability in design and bring to light certain regularities in the structures of design discourse. After a brief introduction, the subject-supposed-to-know and the transference relation are situated in the context of Lacan's work and explored with reference to Plato's Symposium. The figure of Steve Jobs is then introduced as a representative example of the subject-supposed-to-know; that is, as a figure who mediates the relation between subject and object through various discursive strategies. The nature of the belief necessary to this relation is then interrogated via a reading of The Devil Wears Prada. The final section addresses the ideological function of Steve Jobs in the terms of the discourse of management.
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Collections - College of Fine Arts > Visual Communication Design Major > 1. Journal Articles
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