The Hallyu and K-pop Fandoms in France : A Phenomenological Study of Transnational Locality

Abstract

This paper is a study of French K-pop fandom and aims to examine the context of transnational locality in the overall Hallyu fandom in France. The research methodology was based on a literature review and in-depth interviews. The interviews were conducted with 11 students majoring in Korean studies at a French university and 4 French people studying or living in Korea. The formation of Hallyu fandom in France can be seen as a result of the digital environment, and it has been concentrated among teenagers and young adults amidst the prejudice against Asian culture. However, French K-pop fandom has penetrated the cultural environment of France by showing its distinction as "popular cultural capital" and embracing self-esteem and social meaning. Three key themes emerge: fandom serves as a cultural and value hierarchy and distinction within which fans navigate their identities; it creates a self-sustaining universe of social interaction, creativity, and participation; and it acts as a gateway to broader Korean culture. As a result, transnational locality in French K-pop fandom can be presented in a way that draws on the transformative power and cultural significance of K-pop fandom and emphasizes its role as a conduit for cultural exchange, global connectivity, and personal transformation.