Flower box 색채계획과 배색 제안

Abstract

The demand for flower products from customers continues to increase as their standard of living improves. Also, the consumption pattern have diversified with the advent of emotional marketing. The purpose of this study is to propose color planning and color combination that can be applicable to subscription service that can be more convenient and accessible to consumers in their daily life, reflecting the changing consumption trends. In this study, the color of rose and chrysanthemum were quantified with the CIELAB(L*, a*, b*) and coloring was carried out according to this values. First, subjective evaluation of 128 color combination samples was performed based on the sensibility image fit using 7-step rating scale. As a result, 104 color combination samples were selected and second evaluation on these samples was conducted again with 5-step rating scale. The results showed a tendency to overlap each emotional images group, and they preferred to see the color combination of the color R rose, which had a combination of chrysanthemum and chroma distributions in the color YR. In this study, it was confirmed that the relationship between the color of the flower box and the constituent was important, and the color of the flower box was confirmed to affect the image of the product, and the flower box color combination suitable for the sensory image was proposed.