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기업 이미지 전략의 비교 기호학적 연구:한국과 프랑스 주요 기업을 중심으로
최용호; 김성도;
박영원
Article
Issue Date
2005
Citation
프랑스학연구, no.32, pp.361 - 415
Publisher
프랑스학회
1
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Subject
내러티브narrative
1
마케팅 기호학smiotique marketing
1
소비가치valeur de la consommation
1
Date Issued
2005
1
Type
Article
1
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