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PREDICTORS OF THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON FACEBOOK
Um, Nam-Hyun
Article
Issue Date
2016
Citation
SOCIAL BEHAVIOR AND PERSONALITY, v.44, no.11, pp.1839 - 1850
Publisher
SOC PERSONALITY RES INC
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celebrity endorsement
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electronic word-of-mouth
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ENGAGEMENT
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EWOM
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Facebook
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need for affiliation
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