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Results 1-1 of 1 (Search time: 0.019 seconds).
Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement
Um, Namhyun
Article
Issue Date
2022
Citation
SUSTAINABILITY, v.14, no.5
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MDPI
1
Discover
Author
Um, Nam Hyun
1
Subject
ATTITUDE
1
CONGRUENCE
1
HYPOTHESIS
1
Instagram
1
match-up
1
parasocial interaction
1
PHYSICAL ATTRACTIVENESS
1
SOCIAL MEDIA
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2022
1
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Article
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