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Results 1-2 of 2 (Search time: 0.003 seconds).
Predictors Affecting Effects of Virtual Influencer Advertising among College Students
open access
Um, N.
Article
Issue Date
2023
Citation
Sustainability (Switzerland), v.15, no.8
Publisher
MDPI
Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement
Um, Namhyun
Article
Issue Date
2022
Citation
SUSTAINABILITY, v.14, no.5
Publisher
MDPI
1
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Author
Um, Nam Hyun
2
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ATTITUDE
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AUTHENTICITY
1
BRAND
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CELEBRITY
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celebrity endorsement
1
CONGRUENCE
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EXPERTISE
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human-likeness
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