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Results 1-1 of 1 (Search time: 0.003 seconds).
EFFECTIVENESS OF CELEBRITY ENDORSEMENT OF A POLITICAL CANDIDATE AMONG YOUNG VOTERS
Um, Nam-Hyun
Article
Issue Date
2017
Citation
SOCIAL BEHAVIOR AND PERSONALITY, v.45, no.9, pp.1425 - 1436
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SOC PERSONALITY RES INC
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celebrity endorsement
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decided voter
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party identification
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political candidate
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swing voter
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voting intention
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2017
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English
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Social Behavior and Personality
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