An Experimental Study of Strategic Customer Behavior
- Authors
- 김승범
- Issue Date
- 23-Jul-2017
- Publisher
- Decision Sciences Institute
- Citation
- 22nd Asia Pacific DSI Conference, v.1, no.1, pp.50 - 50
- Journal Title
- 22nd Asia Pacific DSI Conference
- Volume
- 1
- Number
- 1
- Start Page
- 50
- End Page
- 50
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/5478
- Abstract
- We use laboratory experiments to gain insights into how customers make purchasing decisions when they have the option of buying at a higher price or waiting for a lower price but incur the risk of the product being out of stock. We investigate behavioral decision-making based on experimental data sets. If decision-making is consistent with our experimental findings, then pricing models that are based on the assumption that customers are rational expected utility maximizers can result in significant loss in profitability. We also study how customers learn based on past experiences.
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- Appears in
Collections - College of Business Administration > Business Administration Major > 1. Journal Articles
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