멀티플렉스(Multiflex) 영화관 서비스공간에 나타난 하이브리드(Hybrid) 공간특성에 관한 연구

Abstract

As the economy grows, interest in cultural activities continues to grow. Improving living standards and increasing needs for leisure life have also increased, and cultural consumption for cultural activities is also actively taking place. There are many different spaces for cultural consumption, but among them, the multiplex movie theater has become a central space for cultural activities that the modern public can easily access. However, it is true that there is not enough planning for a unified space structure and customer-centric space structure as it focuses on the expansion and opening of multiple movie theaters to profit from companies. To express creativity, which is a hybrid spatial characteristic, through the texture and color of an inner finish. Thus, the composite cultural space is planned to satisfy the real leisure consumption and cultural needs of the public by solving anxiety about limited spaces, satisfying the needs of interest induction and re-visit, and increasing consumption for movie theater profits.