위치기반 모바일앱의 문화공간 방문에 미치는 영향 연구

Abstract

The smart phone which is called as an internet inside of me has brought forth the rapid growth of SNS and changes on the human behavior recently. A mobile application of Foursquare is a typical position based service which is widely used in the world. Many factors make influence on the user’s decision making in the mobile application environment. The cognitive, emotional and social factors of the user make influence in different ways in searching the information and in the course of making decision for final visiting. This study is purposed to look into the on-line arts which can be regarded as a new distribution environment and to find the influences of the Hedonic value, positive affect and social motive on the place of visiting. By means of this, the mobile app will be helpful for the digital contents marketers to establish the marketing strategy and academic implications related to the place of visiting as well.