체험 마케팅 특성에 의한 리테일 샵(Retail Shop) 공간디자인에 관한 연구 - 스포츠 브랜드 전문점을 중심으로 -

Abstract

Today's culture and technology have evolved, and information has been generalized so that anyone can know and see it, and life and values ??have changed. As a result, when purchasing a product whose consumption pattern has changed, it is not just a cost-consuming consumption, but a product that is invisible and unconsciously attracted, based on judgment of function, quality, and design. is what happened. This retail shop constitutes an experience space that can increase intimacy through experiential marketing that can stimulate the five senses of consumers with functional elements of simple sales, The structure, function, and design are changing. In addition, leisure activities increased due to changes in the working hours of consumers, and they became interested in health. Overseas sports brands were introduced and various sports brands were released. This is a sport that has never been enjoyed and has developed as an industry. It communicates with consumers spatially through experiential marketing and communicates culture and history to publicize and make money. The purpose of this study was not a sales purpose, but a retail store space design expected to enable filling and revenue to experience marketing characteristics centered on product experience.