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Journal of Advertising
Journal Title
Journal of Advertising
ISSN
P
0091-3367 | 0091-3367
Publisher
M.E. Sharpe Inc.
Listed on
(Coverage)
JCR
1997-2019
SJR
1999-2019
CiteScore
2011-2019
CC
2016-2021
SSCI
2010-2021
A & HCI
2010
SCOPUS
2017-2020
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Active
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based on the information
SCOPUS:2020-10
Country
ENGLAND
Article List
1 - 1 out of 1 results.
Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness
Youn, Nara
; Park, Jaewoo; Eom, Hyo Jin
Article
Issue Date
2019
Citation
JOURNAL OF ADVERTISING, v.48, no.5, pp.532 - 554
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
1
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