ScholarWorks@Hongik: Song, JeongMee

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Song, JeongMee (송정미)

Advertising & Public Relations (Advertising & Public Relations)

Research Area: 브랜드커뮤니케이션 전반, Advertising for brands, PR for brands, Marketing for Brands

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구매의도:8||광고태도:6||purchase intention:6||ideal self concept:5||brand attitude:5||브랜드태도:5||actual self concept:5||brand image:4||CFB:3||현실적 자기개념:3||수직적 공동광고:3||공동광고:3||이상적 자기개념:3||horizontal cooperative advertising:3||IMC:3||brand preference:3||cooperative advertising:3||SP:3||Vertical Cooperative Advertising:3||introduction stage:2||Manufacturer Brand:2||PLC(product life cycle):2||Purchase Intention:2||Retailer Brand:2||abstract message:2||ad attitude:2||ad creative:2||ad image:2||ad preference:2||advertising attitude:2||attitude toward the ad:2||brand equity:2||compatibility of usage occasion:2||concrete message:2||consumer behavior:2||Brand Attitude:2||market following brand:2||market following corporate:2||market leading corporate:2||product category ad. product quality ad:2||purchase. intention:2||relationship marketing:2||social distance:2||strategic alliance:2||tiein advertising:2||vertical cooperative advertising:2||구체적 메시지:2||브랜드이미지:2||사용기회의 적합성:2||사회적 거리:2||수평적 공동광고:2||시장추종브랜드:2||추상적 메시지:2||perceived fit:1||product  attitude:1||제조업자브랜드:1||ad model image:1||제품범주광고:1||제품수명주기:1||제품태도:1||spatial distance:1||제품특성광고:1||subjective social distance:1||제휴광고:1||topdown ad:1||usefulness:1||지각적합성:1||간접비교광고:1||공간적 거리:1||ad avoidance:1||광고메시지:1||광고모델이미지:1||광고선호도:1||광고의 유용성:1||광고의 정보성:1||광고이미지:1||광고주목도:1||POP소구:1||광고표현:1||광고회피:1||POP appeal:1||직접비교광고:1||기부광고:1||기부의도:1||기부태도:1||단독광고:1||도입기:1||리레이션쉽 마케팅:1||브랜드선호:1||브랜드선호도:1||DM advertisement:1||브랜드자산:1||POD소구:1||추종브랜드:1||콜라보레이션 제품:1||사회적 거리감:1||상향식 광고:1||선도브랜드:1||소비자행동:1||POD appeal:1||타이인광고:1||시장도전브랜드:1||시장선도기업:1||시장선도브랜드:1||시장추종기업:1||collaboration product:1||direct comparative advertising:1||donation advertising:1||donation attitude:1||donation intention:1||following brand:1||bottomup ad:1||ad notice:1||independent advertising:1||indirect comparative advertising:1||informativeness:1||하향식 광고:1||leading brand:1||market challenging brand:1||유통업자브랜드:1||DM광고:1||market leading brand:1||전략적 제휴:1||

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