ScholarWorks@Hongik: Yi, Chull Young

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Yi, Chull Young (이철영)

Graduate School of Advertising & Public Relations (Advertising & Public Relation)

Research Area: 광고홍보

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Creativity:7||광고태도:7||창의성:6||광고크리에이티브:4||PPL:4||소비자태도:4||다중지능:4||Advertising Creativity:3||Content Analysis:3||제품관여도:3||Advertising:3||Brand Attitude:3||내용분석:3||Advertising Creative:3||Hospital Advertising:3||광고디자인:3||UCC:3||Consumer Attitudes:3||광고:3||creativity:3||Media:2||Product Involvement:2||CEO spokesperson:2||celebrity:2||Media Creativity:2||전공만족도:2||브랜드 친숙도:2||브랜드 태도:2||city marketing:2||consumer attitudes:2||브랜드태도:2||Media Planning:2||블로그:2||Humor:2||Message Appeals:2||Humor advertising:2||Model:2||Movie:2||광고 창의성:2||직무성과인식:2||Multiattribute Attitude:2||Multiple Intelligences:2||소구유형:2||광고대행사:2||Blog:2||Social Identity:2||체면:2||Advertising Agency:2||소비자 태도:2||Ad Creator:2||lifestyle:2||Online Game:2||Online Advertising:2||신문디자인:2||국가이미지:2||Consumer Propensity:2||moviecontentscomplex type:2||Attitudes toward the Ad:2||업무창의성:2||Job Creativity:2||Emotional Intelligence:2||Job Performance:2||package design:2||후보자에 대한 태도:2||Attitudes toward the Advertising(Aad):2||Job Satisfaction:2||Visual Components:2||Visual Expression:2||Exaggerations:2||Executional type:2||Brand Story:2||Luxury Brand:2||sign:2||Major Satisfaction:2||social media:2||source credibility:2||의사인간관계:2||store:2||Advertising Communications:2||Advertising attitudes:2||Buying Attitude:2||typical consumer:2||미디어디자인:2||Poster:2||attitudes:2||Newspaper Articles:1||Newspaper design:1||Online Brand Community:1||Online Film Critique:1||Organizational Commitment:1||Organizational culture:1||PPL유형:1||PR Attitudes:1||PR Creative:1||Package Attitude:1||Package Design:1||Package Image:1||Package Renewal:1||Parasocial Interaction:1||Perceived:1||Performance Perception:1||PersonJob Fit:1||Personjob Fit:1||Personal media:1||Policy Attitude:1||Political Communication:1||Print Ads:1||Product involvement:1||Promotion Strategy:1||Psychosocial characteristics:1||Public Opinion Survey:1||Publicity:1||Quality of Life:1||Relationship Quality:1||Repeat Usage:1||Research trend:1||Response to Advertising:1||Satisfaction:1||School Satisfaction:1||SelfDetermination:1||SelfRegulatory Modes:1||SensationSeeking Tendency:1||Social Media Advertising:1||Social Norm:1||Social face(Chemyon):1||Sociopsychological:1||Storytelling:1||TV commercial:1||TV광고:1||Tact(Nunchi):1||Team Creativity:1||Team Performance:1||Team Work Performance:1||The systems model of creativity:1||Transmedia:1||UCC Advertising:1||UCC 광고:1||Visual aspect:1||Web:1||Web Designer:1||Work Stress:1||Zentangle:1||ad creative:1||advertising:1||advertising perception:1||art work:1||attitude toward ads:1||avoidance of advertisement:1||brand familiarity:1||candidate image:1||chemyeon:1||consumer experience:1||consumer responses:1||creative behavior:1||creative thinking:1||cultural dimensions theory:1||design company of company culture:1||diachronic online event:1||editing style:1||emotional intelligence Advertisement creative tendency:1||event quality:1||facebook:1||game event:1||game event quality:1||internal communication:1||intrusiveness of advertisement:1||job creativity:1||luxury goods attitude:1||marketplace:1||media attitudes:1||media credibility:1||media design:1||mobile ads:1||motivation:1||native advertising:1||newspaper advertising:1||newspaper design:1||online magazine:1||parasocial relation:1||peoplefriendly:1||perceived job performance:1||perceived work performances:1||personal trait:1||place attachment:1||political ads:1||psychological attributes:1||reader attitude:1||ritualistic tendency:1||social intelligence:1||strategic planner:1||television drama character:1||the thirdparty endorsement:1||uiri:1||university entrance:1||visual elements:1||visual metaphor:1||vote intention:1||woori:1||감각추구성향:1||감성적 지능:1||감성지능:1||개인미디어:1||게임 이벤트:1||게임 이벤트 품질:1||과장성:1||과제 수행성과 인식:1||관계품질:1||관광:1||관념형태:1||관념형태 성향:1||관여도:1||광고 창의적 성향:1||광고 침입성:1||광고 크리에이터:1||광고모델 유형:1||광고반응:1||광고이용태도:1||광고전략:1||광고지각:1||광고창의성:1||광고커뮤니케이션:1||광고회사:1||광고회피:1||구매태도:1||.:1||그린광고친환경 주장해석수준이론감정의 적합성:1||기사식 광고:1||기업인식:1||내용 분석:1||내용적 측면:1||네이티브 광고:1||눈치:1||다속성태도모델:1||대학입시:1||도메인:1||도시마케팅:1||독자 태도:1||디자인교육:1||디자인전문회사의 기업문화:1||라이프스타일:1||만족도:1||매칭시스템:1||명품:1||명품태도:1||모바일광고:1||문맥광고:1||문화소비공간:1||문화차원이론:1||미니홈피:1||미디어:1||미디어 태도:1||미디어신뢰도:1||미디어창의성:1||미디어콘텐츠:1||미디어플래닝:1||배너광고:1||병원광고:1||브랜드 스토리 유형:1||브랜드스토리:1||브랜드앱:1||브랜디드 콘텐츠:1||비주얼:1||비주얼 표현:1||비주얼메타포:1||비평전문성:1||사내 커뮤니케이션:1||사인:1||사회 정체성:1||사회심리:1||사회적 규범:1||사회정체성:1||사회지능:1||삶의 질:1||선거캠페인:1||성격특성:1||소매점:1||소비경험 의례성:1||소비성향:1||소비의례화:1||소비자 체험:1||소셜 미디어:1||소셜 미디어 광고태도:1||소셜미디어:1||수용자태도:1||시각적 구성요소:1||시각적 측면:1||신문광고:1||신문기사:1||심리 특성:1||업무동기:1||업무만족:1||업무불만:1||업무성과:1||업무스트레스:1||여론조사:1||연구동향:1||영상콘텐츠단지 유형:1||영화:1||영화 포스터:1||영화관람태도:1||예술작품:1||온라인 브랜드 커뮤니티:1||온라인 영화비평:1||온라인 이벤트:1||온라인 잡지:1||온라인게임:1||온라인광고:1||우리:1||우쭐:1||유머:1||유머광고:1||유명인모델:1||의료광고:1||의리:1||이념성향:1||이벤트 품질:1||이벤트프로모션:1||이슈관여도:1||이슈광고 소구유형:1||이용동기:1||인간친화:1||인쇄광고:1||인터넷 광고:1||일반인모델:1||자기결정성:1||자기조절모드:1||장소애착:1||전공선택 만족도:1||전공적합도:1||전략플래너:1||정부 정책:1||정책태도:1||정치 커뮤니케이션:1||정치광고:1||제3자 보증효과:1||제품:1||젠탱글:1||조직몰입:1||조직문화:1||지각된 성과:1||지성주의 소구 광고:1||지속적 사용의도:1||지자체:1||직능비교:1||직무성과:1||직무적합:1||직무적합도:1||직무창의성:1||집단주의:1||창의성 시스템 모델:1||창의적 사고:1||창의적 성향:1||창의적 행동:1||칙센트미하이:1||캐릭터:1||콘텐츠 관여도:1||콘텐츠 매칭 광고:1||크리에이터:1||크리에이티비티:1||텔레비전 드라마 등장인물:1||투표의도:1||팀직무성과:1||팀창의성:1||패키지 리뉴얼:1||패키지 태도:1||패키지디자인:1||퍼블리시티:1||페이스북:1||편집 유형:1||포스터:1||표현유형:1||프로모션전략:1||필드:1||학교만족도:1||학습 자율성:1||한국인의사회심리특성:1||홍보물:1||홍보물태도:1||후보자이미지:1||힉습동기:1||귀인성향:1||Accomplishment:1||Ad Agency:1||Ad Attitude:1||Ad Creative:1||Advertising Attitude:1||Advertising Design:1||Advertising Strategy:1||Advertising Usage Intention:1||Advertising and Brand Attitude:1||Advertising creativity:1||Advertising design:1||Advertorial:1||Attitude towards Presidential Candidates:1||Attitudes to Candidates:1||Attitudes towards the ad:1||Attribution disposition:1||Audience Attitudes:1||Autonomy:1||Banner ad:1||Boasting(Uzzul):1||Brand App:1||Brand Attitudes:1||Brand Familiarity:1||Brand Story Types:1||Branded Content:1||CEO모델:1||CSR Perceptions:1||CSR인식:1||Character:1||Collectivism:1||Color Preference:1||Color Sensibility:1||Consumer’s Attitude:1||Consumption ritualization:1||Content:1||Content analysis:1||Content aspect:1||Contents Involvement:1||Contents Matching
ad:1||Contextual ad:1||Corporate Perceptions:1||Country Image:1||Country image:1||Creative Appeals:1||Creative Strategy:1||Creators:1||Csikszentmihalyi:1||Design Education:1||Domain:1||Event promotion:1||Expertise:1||Field:1||Filmseeing Attitudes:1||Government Policy:1||Green Advertising:1||Green Advertising Ecofriendly Claim Consumer Construal Feeling Right:1||IPA analysis:1||IPA분석:1||Ideological Tendencies:1||Ideological Traits:1||Ideological Traits Propensity:1||Importance of design:1||Intelligent Advertising:1||Interactive Advertising Campaign:1||Internet ad:1||Issue ad appeal type:1||Issue involvement:1||Job Dissatisfaction:1||Job comparison:1||Key Words : Tourism:1||Learning Motive:1||Local Government Ads:1||Low Involvement:1||Major fitness:1||Major satisfaction:1||Matching system:1||Media Contents:1||Media design:1||Message Appeal:1||Mini Homepage:1||Motivation:1||Movie Poster:1||Multiple Intelligence:1||Multiple intelligence:1||

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