ScholarWorks@Hongik: Lee, Eun Sun

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Lee, Eun Sun (이은선)

Advertising & Public Relations (Advertising & Public Relations)

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Facebook:7||SNS:6||페이스북:5||유튜브:3||YouTube:3||OTT:2||Uses and Gratification Theory:2||CA연상:2||브랜드 태도:2||Social Media:2||CSR연상:2||Bridging social capital:1||CA:1||CA Association:1||CSR:1||CSR Association:1||Cognitive Impulse Buying:1||Communication:1||Consumer Response:1||Consumer Search Activity:1||Consumption Happiness:1||Corporate Association:1||Corporate Attitude:1||Duringviewing Activity:1||Egoistic Value Consumption:1||Endorser Race:1||Extraversion:1||Facebook Brand FanPage:1||Facebook Brand Fanpage:1||Facebook feature use:1||Facebook features:1||Fan Page:1||Fan pages:1||Gay Consumer:1||Influencer Marketing:1||Information Usefulness:1||Interactivity:1||Intimacy:1||Like, Comment, Share:1||Marketing Communication:1||Media Attitude:1||Media Engagement:1||Media Repertoire • Cross Media • Attitude toward the Ad •Attitude toward the Brand:1||Men’s Magazine:1||Message Type:1||Momentary exposure:1||Mutual Moderating Effects:1||Native advertising ∙ Social media usage motives ∙ Persuasion knowledge ∙ Product type ∙ Advertising effectiveness:1||Neuroticism. narcissism:1||Online product review:1||Openness to experience:1||Parasocial Interaction:1||Parasocial Relationship:1||Perceived usefulness:1||Personality:1||Previewing Activity:1||Private Context:1||Product Type:1||Public Context:1||Purchase intention:1||Regulatory focus:1||Relationship Theory with Brand:1||Review valence:1||SNS 운영전략:1||Search Advertising:1||SelfDisclosure:1||Selfpresentation:1||Semantic Network Analysis:1||Sexual Image:1||Shyness:1||Social Connectedness:1||Social Media Influencer:1||Social Media Influencer • Source Characteristics • Parasocial Relationship • Brand Attitude • Purchase Intention:1||Social Media Marketing:1||Social Network Service:1||Social Network Site:1||Social Penetration Theory:1||Social networking site (SNS):1||Sociality:1||Strategies for SNS Marketing:1||YOLO:1||YouTube Usage Motive:1||ad attitude:1||ad attribute:1||advertising appeal:1||advertising effect:1||advertising layout:1||attitude toward ad:1||attitude toward the ad:1||brand communication:1||consumer irritation:1||consumerbrand relationship:1||dual attitudes:1||entertainment:1||informativeness:1||intention to watch ad:1||intrusiveness:1||model&apos:1||online video ad:1||online video advertising:1||print media:1||product type:1||race and advertising:1||s race:1||snack video:1||social media marketing:1||trait reactance:1||trustworthiness:1||감정적 충동구매:1||개인주의적 가치소비:1||검색광고:1||게시물 유형:1||게이 소비자:1||공적 실험 상황:1||광고 내용분석:1||광고 모델 인종:1||광고 태도:1||광고 효과:1||광고속성:1||광고시청 의도:1||광고태도:1||구매의도:1||기업연상:1||기업태도:1||남성잡지:1||네이티브 광고∙소셜미디어 이용 동기∙설득지식∙제품 유형∙광고 효과:1||동영상 광고 속성:1||동영상 콘텐츠:1||레이아웃 유형:1||마케팅커뮤니케이션:1||매체 몰입:1||매체태도:1||미디어 레퍼토리 • 크로스미디어 • 광고태도 • 브랜드태도:1||방해성:1||브랜드 관계 이론:1||브랜드 구매정도:1||브랜드 애착:1||브랜드 자기노출:1||사적 실험 상황:1||사회성:1||사회적 연결감:1||사회침투이론:1||상호작용성:1||상호조절효과:1||섹슈얼 이미지:1||소구 유형:1||소비자 검색능동성:1||소비자 반응:1||소비행복:1||소셜 네트워크 사이트:1||소셜 네트워크 서비스:1||소셜 미디어:1||소셜 미디어 마케팅:1||소셜미디어:1||소셜미디어 인플루언서:1||소셜미디어 인플루언서 • 정보원 특성 • 준사회적 관계 • 브랜드태도 • 구매의도:1||수줍음:1||순간 노출:1||스낵비디오:1||신뢰성:1||오락성:1||온라인 동영상 광고:1||욜로:1||유튜브 이용 동기:1||은행:1||은행서비스:1||의미연결망:1||이용 전 활동:1||이용 중 활동:1||이용과 충족 이론:1||이용과 충족이론:1||이용자 활동:1||이용자활동:1||인쇄 매체:1||인지적 충동구매:1||인플루언서 마케팅:1||자기노출:1||정보 유용성:1||정보성:1||제품 유형:1||제품유형:1||준사회적 관계:1||준사회적 상호작용:1||친밀감:1||커뮤니케이션:1||태도:1||팬 페이지:1||팬페이지:1||페이스북 브랜드 팬 페이지:1||Advertising Content Analysis:1||페이스북 팬 페이지:1||Affective Impulse Buying:1||Attitude:1||Audience Activity:1||Bank:1||Bank Service:1||Bonding social capital:1||Brand Attachment:1||Brand Attitude:1||Brand Usage:1||Brand selfdisclosure:1||

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