ScholarWorks@Hongik: Park, Pum soon

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Park, Pum soon (박범순)

Advertising & Public Relations (Advertising & Public Relations)

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Attitude toward the brand(Ab):3||제품유형:3||Brand Personality:3||Consistency:2||Durability:2||브랜드 개성:2||Brand Identity:2||광고태도:2||Brand Image:2||Longterm Ad:2||Preference for creative factors:2||광고:2||Attitude toward the advertising(Aad):2||광고모델:2||CA연상:1||CSR:1||CSR Association:1||CSR연상:1||Celebrity Endorser:1||Collectivism:1||Comparative Advertising:1||Comparative Advertising • Message Sidedness • Product Category • Situational effect model • Attitude toward Advertising • Attitude toward Brand:1||Consumer Endorser:1||Context Effect:1||Corporate Association:1||Corporate Reputation:1||Creative attributes:1||Differentiation:1||Emotion:1||Endorser:1||FCB Grid model:1||Individualism:1||Information processing:1||Interactive TV Advertising • Technology acceptance model • Attitude toward Advertising • Attitude toward Brand:1||Laddering technique:1||Leading Brand:1||Lifeexperience:1||Marketing Communication:1||Matching effect:1||Message:1||Message strategy:1||PPL:1||Personal Use of Advertising:1||Personality Dimension:1||Placement Type:1||Positioning:1||Product Category:1||Product Congruence:1||Product Involvement:1||Product Type:1||Product type:1||Relationship:1||Societal Effects of Advertising:1||Storytelling Ad:1||Television advertising:1||Typicality:1||Virtual Advertising:1||Webtoon:1||advertising:1||brand personality:1||cognitive structure:1||message type:1||personality in ad:1||product category:1||product type:1||publicity:1||가상광고:1||감성:1||감정맥락:1||개성차원:1||개인주의:1||관계:1||관여도:1||광고메시지:1||광고메시지 관련성:1||광고의 개인적 효용성:1||광고의 거시적 영향:1||광고인식:1||광고표현개성:1||광고회피:1||기업연상:1||기업의 사회적 책임(CSR):1||기업평판:1||라이프체험형:1||래더링:1||마케팅커뮤니케이션:1||메시지:1||메시지유형:1||브랜드 사랑:1||브랜드 아이덴티티:1||브랜드 이미지:1||브랜드개성:1||비교광고:1||비교광고 • 메시지 측면성 • 제품유형 • 상황적 효과모델 • 광고태도 • 브랜드태도:1||선도브랜드:1||스토리텔링 광고:1||신화상징형:1||웹툰:1||유명인모델:1||은행서비스:1||이성/감성:1||인지/정서:1||인터랙티브 TV광고 • 기술수용모델 • 이용의도 • 광고 태도 • 브랜드 태도:1||일관성:1||일반인모델:1||일치효과:1||장기적 광고 캠페인:1||전형성:1||정보처리:1||제시유형:1||제품관여도:1||제품군:1||제품배치:1||제품일치성:1||제품종류:1||지속성:1||집단주의:1||차별화:1||텔레비전광고:1||퍼블리시티:1||Ad Avoidance:1||포지셔닝:1||Ad Endorser:1||Advertising:1||Advertising Effect:1||Advertising Message:1||Affect and cognition:1||Art advertising:1||Attitude toward Advertising:1||Attitude toward advertising:1||Bank Service:1||Brand Love:1||Brand Positioning:1||Brandmyth:1||CA Association:1||

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