ScholarWorks@Hongik: Chung, Hye Uk

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Chung, Hye Uk (정혜욱)

Design & Visual Arts (School of Design Convergence)

Research Area: 브랜딩, 디자인주도적 가치 창출, 미디어와 디자인교육, Branding, Design-led value creation, Media and design Education

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IMC:2||storytelling:2||전략적 커뮤니케이션:2||social capital:2||통합마케팅커뮤니케이션:2||스토리텔링:2||MIM:2||brand communication:2||VCI Alignment:2||Communication design:1||Culture:1||Design Education:1||DesignLed Innovation:1||Emoticon:1||Engagement strategy:1||Eye tracking:1||Facebook:1||Gen Z:1||Global/Local Media.:1||Globalization:1||Grounded Theory Research:1||Hashtag:1||HumanCentered Design:1||IMC(Integrated Marketing Communication):1||Imperialism:1||Information Design:1||Instagram:1||Integrity:1||Johyung:1||Map design:1||Media Ecology:1||Media Industry:1||Mediatization:1||Multising:1||Noot":1||Opponent Process theory:1||Orality:1||Personal branding:1||Sincerity:1||Social Interaction:1||SocialValue Creation:1||Strategic Communication:1||Strategic Media Mix:1||Strategic communication:1||Sustainability:1||ValueCreator:1||addictiveness:1||advertising &:1||arbitrary folksonomy:1||becoming/devenir:1||brand engagement:1||branded mobile app:1||changed behavior:1||color scheme:1||communication:1||contrast color scheme:1||convergence:1||cultural intermediaries:1||deterritorialization:1||deconstruction. play. speed:1||defamiliarization:1||digital literacy:1||digital revolution:1||digital symbol:1||digital transformation:1||embodied technology:1||everyday experience:1||experiential and relational marketing:1||experiential design methodology:1||formation of sympathy:1||fragmentation:1||grounded theory methodology:1||instagram:1||logo design:1||media affordance:1||media connection:1||mediating effect:1||mediatization:1||metaphor:1||metaverse:1||mixed reality:1||mobile branded app:1||mobile chatting:1||mobile chatting language:1||pastiche:1||perceived innovativeness:1||persuasive design:1||pervasiveness:1||polysemy:1||pun:1||relationship marketing:1||saving cost:1||senior:1||serendipity:1||shared value:1||similar color scheme:1||social communication space:1||social media campaign:1||social media society:1||social value creation:1||strategic communication:1||sustainability:1||text communication:1||translocality:1||universal experience:1||usefulness:1||users&apos:1||가치 창출:1||경험 디자인 방법론:1||공감대 형성:1||관계마케팅:1||구매 이익:1||구술성:1||근거이론 방법론:1||글로벌/ 지역 미디어:1||낯설게 하기:1||놀이:1||디자인 교육:1||디자인 주도적 혁신:1||디지털 트랜스포메이션:1||디지털 혁명:1||뚯밖의 재미:1||만연:1||메타버스:1||모바일 브랜드 앱:1||모바일 채팅 언어:1||모바일채팅:1||문자 커뮤니케이션:1||문화:1||문화매개자:1||미디어 산업:1||미디어 생태학:1||미디어 어포던스:1||미디어연계:1||미디어타이제이션:1||보편적 경험:1||브랜드 인게이지먼트:1||브랜디드 모바일 앱:1||브랜딩:1||사용자의 지각된 혁신성:1||사회적 가치창출:1||사회적 상호작용:1||생성:1||설득적 디자인:1||세계화:1||소셜 미다어 사회:1||소셜 미디어 캠페인:1||소셜 커뮤니케이션 공간:1||속도:1||융합:1||이모티콘:1||인간 중심 디자인:1||인게이지먼트 전략:1||일상경험:1||제국주의:1||조형:1||주체적 단편화:1||중독성:1||진정성:1||체험 및 관계 마케팅:1||체화된 기술:1||커뮤니케이션디자인:1||컨버전스:1||편의성:1||해체:1||혼성모방:1||:1||혼합현실:1||":1||Amusement park:1||BMA:1||Brand Engagement:1||Branding:1||CBE:1||CRM:1||Collaboration:1||

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