ScholarWorks@Hongik: Lee, Ki Young

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Lee, Ki Young (이기영)

Advertising & Public Relations (Advertising & Public Relations)

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Climate Change Mitigation Campaign:2||Message Framing:2||메시지 프레이밍:2||Ad skepticism:1||Attitudes toward Mobile Video advertising:1||Attitudes toward mobile video advertising:1||Brand equity:1||Brand fit:1||Child:1||Climate change:1||Climate crisis:1||Collectivism:1||Constituent brand:1||Content Analysis:1||Crossborder strategic brand alliance:1||Facebook:1||Global warming:1||Interface Quality:1||Issue Involvement:1||Media Multitasking:1||Mediated Moderation:1||Mobile video usage:1||Multiscreening:1||Native ad:1||Native advertising:1||Network analysis:1||Perceived advertising Informativeness:1||Perceived advertising Intrusiveness:1||Perceived benefits and costs of mobile video advertising:1||Privacy Concern:1||Product fit:1||Public communication:1||SelfEfficacy:1||Selfregulatory focus:1||Smartphone Literacy:1||Smartphonebased multiscreening:1||Social Presence:1||System Quality:1||Topic modeling:1||VR Game:1||Virtual Presence:1||Virtual Reality:1||attitude toward the website (Aws):1||brand fit:1||consumer engagement:1||content type:1||countryoforigin fit:1||emotional responses:1||food advertising:1||nutrition:1||obranding between dissimilar product categories:1||perceived ad entertainment:1||perceived ad intrusiveness:1||perceived ad intrusiveness.:1||perceived control:1||perceived deceptiveness:1||perceived diagnosticity:1||persuasion knowledge model:1||product fit:1||product type:1||source disclosure:1||sports brand evaluation:1||team identification:1||website credibility:1||youth:1||감정반응:1||공공커뮤니케이션:1||광고 차단 서비스:1||광고회의주의:1||광고회피:1||구성브랜드:1||기후변화:1||기후변화 방지 캠페인:1||기후변화방지 캠페인:1||기후위기:1||매개된 조절효과:1||멀티스크리닝:1||모바일 동영상 광고 편익/비용 인식:1||모바일 동영상 광고태도:1||모바일 동영상 이용량:1||모바일 비디오 광고태도:1||미디어 멀티태스킹:1||브랜드자산:1||브랜드적합성:1||비유사 제품군 공동브랜딩:1||사이트에 대한 태도(Aws):1||스마트폰 기반 멀티스크리닝:1||스마트폰 리터러시:1||연결망분석:1||웹사이트 진단가능성:1||이슈관여도:1||자기 효능감:1||자기조절초점:1||제품군적합성:1||지각된 광고정보성:1||지각된 광고침입성:1||지각된 통제감:1||지구온난화:1||집단주의적 성향:1||토픽모델링:1||Ad Blocking Service:1||프라이버시 침해 우려:1||Ad avoidance:1||Ad blocker:1||

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