ScholarWorks@Hongik: Lee, Jin Kyun

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Lee, Jin Kyun (이진균)

Advertising & Public Relations (Advertising & Public Relations)

Research Area: 소셜미디어, 브랜딩, 스포츠마케팅, social media, branding, sports marketing

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SNS:6||purchase intention:5||Facebook:5||구매의도:5||구전효과:4||SNS(Social Networking Sites):4||Advertising:4||브랜드자산:4||team identification:3||광고태도:3||구성브랜드:3||Source credibility:3||Consumergenerated advertising:3||브랜드적합성:3||Crossborder strategic brand alliance:3||Selfesteem:3||brand fit:3||심리적 안녕감:3||브랜드태도:2||제품군적합성:2||Product fit:2||Social media:2||Social networking sites:2||Need for cognition:2||SNS 품질:2||perceived risk:2||Brand fit:2||과시적 자기표현:2||Countryoforigin fit:2||스포츠 스타 인플루언서:2||팀동일시:2||product fit:2||페이스북:2||brand equity:2||혁신성:2||cobranding:2||Innovativeness:2||PPL:2||1인 미디어 인터넷 방송:2||countryoforigin fit:2||Use Motivation:2||브랜드 관여:2||Usergenerated content:2||SNS quality:2||Psychological wellbeing:2||Instagram:2||Brand equity:2||브랜드 태도:2||sports website:2||자아존중감:2||Electronic word of mouth:2||trust:2||One Person Media Broadcasting:1||Online Information Searching Behavior:1||Online secondary ticketing:1||Organizational SNS Attitude:1||PR:1||Participation:1||Perceived ease of use:1||Perceived risk:1||Perceived social media content:1||Perceived social support:1||Perceived usefulness:1||Personality Traits:1||Personality traits:1||Playfulness:1||Policy acceptance:1||Policy credibility:1||Policy effects:1||Political Orientation:1||Problematic use of SNS:1||Product Involvement:1||Product type:1||Product/brand fit:1||Professional football:1||Progressive brand activism:1||Progressive brand activism • Perceived brand polarization • Attitudes toward brand • SNS use intensity • Filter bubble:1||Promotion focus:1||Psychological WellBeing:1||Psychological Wellbeing:1||Public communication:1||Public health campaigns:1||Public opinion:1||Purchase Intention:1||Purchase Intentions:1||Purchase intention:1||Regulatory focus:1||Regulatory focus theory:1||Relationship:1||Risk perception:1||SNS (Social Networking Sites):1||SNS addiction:1||SNS content:1||SNS satisfaction:1||SNS trust:1||SNS 만족도:1||SNS 신뢰도:1||SNS 중독:1||SNS 콘텐츠:1||SNS 태도:1||SNSs:1||SNS의 문제적 이용:1||SNS의 지각된 콘텐츠 특성:1||SelfDisclosure:1||SelfEsteem:1||Selfefficacy:1||Selfreferencing effect:1||Selfregulatory focus:1||Shareability:1||Social Capital:1||Social Media:1||Social Network Service:1||Social Network Service(SNS) • Negative Perception of SNS • SNS Avoid • Upward Comparison • Subjective WellᐨBeing • Psychological WellᐨBeing:1||Social Viewing:1||Social comparison orientation:1||Social value orientation:1||Source Credibility:1||South Korea:1||Sponsor Explicitness:1||Sport consumer:1||Sports Star Influencer Advertising:1||Subjective knowledge:1||Taiwan:1||Team Identification:1||Technology acceptance model:1||Topic modeling:1||Trust:1||Virtual endorsement:1||WOM effect:1||WebDramas:1||Website Reputation:1||Wordofmouth Effect:1||Zimbardo’s Time Perspective:1||Zimbardo’s time perspective:1||ad attitudes:1||ad content value:1||advertising:1||attitude toward SNS:1||attitude toward the website (Aws):1||attitudes toward the ads:1||big five personality traits:1||brand alliance:1||brand attitudes:1||brand engagement:1||brand loyalty:1||components of brand equity:1||consumer engagement:1||consumer value:1||content type:1||crossborder strategic brand alliance:1||electronic wordofmouth:1||emotional responses:1||health news:1||independent selfconstrual:1||innovativeness:1||intensity of use:1||mHealth:1||mobile health:1||obranding between dissimilar product categories:1||online purchasing motivations:1||parasocial interaction:1||perceived control:1||perceived deceptiveness:1||perceived diagnosticity:1||perceived ease of use:1||perceived usefulness:1||persuasion knowledge model:1||product category fit:1||product type:1||public health:1||public relations:1||purchase intentions:1||research trends:1||semantic network analysis:1||smartphone health apps:1||social media:1||social presence:1||source disclosure:1||spillover effects of brand equity:1||sports brand evaluation:1||sports influencer credibility:1||sports influencer marketing:1||sports star influencer:1||topic modeling:1||types of ads:1||usefulness:1||website credibility:1||가상 인플루언서 특성 • 가상 인플루언서 공신력 • 지각된 인간다움 • 브랜드 태도 • SNS 구전효과:1||감정반응:1||공공커뮤니케이션:1||공동브랜드:1||공동브랜딩:1||공유성:1||공포감:1||과시적 자기노출:1||관계성:1||광고:1||광고가치:1||광고유형:1||국가 간 공동브랜딩:1||기관 SNS 태도:1||기후변화:1||기후변화방지 캠페인:1||기후위기:1||네이티브 광고:1||대만:1||도시 브랜딩:1||마약:1||메시지 프레이밍:1||브랜드 안전:1||브랜드 안전 • 조절초점 • 조절초점 이론 • 광고태도 • 구매의도:1||브랜드 자산:1||브랜드 충성도:1||브랜드 친숙도:1||브랜드 현저성:1||브랜드자산의 구성요소:1||브랜드자산의 이월효과:1||브랜드자산의구성요소:1||비유사 제품군 공동브랜딩:1||빅파이브 성격요인:1||사이트에 대한 태도(Aws):1||사회적 가치 지향:1||사회적 시청:1||사회적 실재감:1||삶의 만족도:1||상향비교경험 • 주관적 웰빙 • 심리적 안녕감:1||상호작용성:1||소비자 가치:1||소비자제작광고:1||소셜 네트워크 서비스 • SNS에 대한 부정적 인식 • SNS 회피:1||소셜 미디어:1||소셜네트워크서비스:1||스폰서 명시성:1||여론:1||연결망분석:1||연구동향:1||예방캠페인:1||온라인 구매동기:1||온라인 정보탐색행위:1||외로움:1||원산지이미지적합성:1||원자력 발전:1||웹 드라마:1||웹사이트 진단가능성:1||웹사이트 평판:1||위험인식:1||의미연결망분석:1||의사사회적 상호작용:1||이슈관여도:1||이용 동기:1||이용강도:1||인스타그램:1||인식된 사회자본:1||자기조절초점:1||자기참조:1||자기해석 양식:1||자기효능감:1||정보원천 신뢰성:1||정책 수용도:1||정책 신뢰도:1||정책 효과:1||정치적 성향:1||제품관여도:1||제품유형:1||제품적합성:1||조절초점:1||조절초점이론:1||주관적 지식:1||지각된 사용용이성:1||지각된 유용성:1||지각된 통제감:1||지구온난화:1||진보적 브랜드 액티비즘 • 인지된 브랜드 양극화 • 브랜드 태도 • SNS 사용강도• 필터 버블:1||짐바르도 시간관:1||참여성:1||토픽 모델링:1||토픽모델링:1||팬 동일시:1||페미니즘∙펨버타이징∙인지된 브랜드명분 조화∙ 광고태도∙명분관련 마케팅:1||프로축구:1||한국:1||한류:1||유희성:1||Advertising Value:1||Attitude:1||Attitude toward SNSs:1||Attitudes Toward Ads:1||Attitudes Toward Brands:1||Attitudes toward brand:1||BIG 5 Personality Factor:1||Brand Attitude:1||Brand Engagement:1||Brand Equity:1||Brand Familiarity:1||Brand Safety:1||Brand attitudes:1||Brand engagement:1||Brand personality selfcongruity:1||Brand polarization:1||Brand prominence:1||Brand safety • Regulatory focus • Regulatory focus theory • Attitude toward the advertising • Purchase intention:1||Characteristics of virtual influencers • Source credibility • Perceived humanness • Brand attitude • SNS wordofmouth effect:1||City branding:1||Climate Change Mitigation Campaign:1||Climate change:1||Climate crisis:1||Conspicuous Selfexpression:1||Conspicuous selfpresentation:1||Constituent brand:1||Consumer product knowledge:1||ConsumerGenerated Advertising:1||Consumers’ political orientation:1||Country image:1||Drug prevention:1||Fan identification:1||Fear arousal:1||Femvertising ∙ Feminism ∙ Perceived brandcause fit ∙ Attitude toward femvertising:1||Global warming:1||ICT:1||Instagram User Behavior:1||Interaction:1||Issue Involvement:1||Key words : one person Internet broadcasting media:1||Korean wave:1||Life Satisfaction:1||Like:1||Loneliness:1||Message Framing:1||Motive:1||Native Advertising:1||Native ad:1||Native advertising:1||Network analysis:1||Nuclear energy:1||

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