ScholarWorks@Hongik: Kim, Mikyoung

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Kim, Mikyoung (김미경)

Advertising & Public Relations (Advertising & Public Relations)

Research Area: 미디어와 정보, 광고, Media and Information Studies, Advertising

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Social media:4||Native advertising:3||Facebook:3||소셜미디어:2||regulatory focus:2||content type:2||광고태도:2||몰입:2||Brandrelated UGC:2||SNS:2||entertainment:2||Social Media:2||OTT:2||informativeness:2||Flow:2||Construal level:1||Consumption Happiness:1||Content sponsorship:1||Content type:1||Duringviewing Activity:1||Ecofriendly behavior:1||Egoistic Value Consumption:1||Engagement:1||Environmental awareness:1||Fan pages:1||Interview:1||Involvement:1||Job Satisfaction:1||MZ Generations ∙ Proenvironmental behaviors ∙ Plastic consumption ∙ Social media ∙ Public campaigns:1||MZ generation:1||MZ세대:1||MZ세대 ∙ 친환경 행동 ∙ 플라스틱 저감 ∙ 소셜미디어 ∙ 공공캠페인:1||Message Types:1||Message execution style:1||Message orientation:1||Metaverse:1||Mobile ads • Content preference • Informational value • Entertainment value • Mobile advertising attitude:1||Native ad:1||Native ads:1||Native advertising ∙ Infeed advertising ∙ Message type ∙ Product involvement ∙ Persuasion knowledge:1||Native advertising ∙ Social media usage motives ∙ Persuasion knowledge ∙ Product type ∙ Advertising effectiveness:1||O2O Service:1||O2O서비스:1||Online product review:1||Online product reviews • Review valence • Review claim type • Consumer skepticism • Perceived usefulness of review:1||Operationalization:1||Organizational Commitment:1||PKM:1||Perceived Ease of Use:1||Perceived Quality:1||Perceived Usefulness:1||Perceived manipulativeness:1||Perceived usefulness:1||Persuasion knowledge:1||Previewing Activity:1||Presence:1||Purchase Intentions:1||Purchase intention:1||Quantification:1||Regulatory focus:1||Review valence:1||SNS 운영전략:1||Scale:1||Social Media Influencer • Source Characteristics • Parasocial Relationship • Brand Attitude • Purchase Intention:1||Social media influencer:1||Source:1||Source Types:1||Source type:1||Strategies for SNS Marketing:1||Technology Acceptance Model:1||Turnover Intention:1||Twitter:1||Unmet Expectation:1||Uses and Gratification Theory:1||Virtual Selfdiscrepancy:1||WOM marketing:1||YOLO:1||YouTube:1||YouTube Usage Motive:1||ad attitude:1||ad attribute:1||advertisement for cosmetic surgery:1||advertisement regulation:1||advertising value:1||arousal rumor importance disgust:1||attitude:1||attitude toward ad:1||brand communication:1||brand familiarity:1||celebrity endorser:1||construal level theory:1||consumer engagement:1||consumer irritation:1||consumer reviews:1||consumerbrand relationship:1||content analysis:1||content sponsorship:1||coping styles:1||cosmetic surgery:1||emotional appeals:1||frame:1||inferences of manipulative intent:1||intention to share:1||intention to watch ad:1||intrusiveness:1||irritation:1||logical appeals:1||media channel:1||message appeal:1||mobile advertising:1||online video ad:1||online video advertising:1||perceived deceptiveness:1||perceived usefulness:1||persuasion knowledge model:1||product type:1||review claim type:1||review valence:1||risk communication:1||risk perception:1||rumors:1||snack video:1||social media:1||social media marketing:1||social norms:1||source disclosure:1||temporal message framing:1||trait reactance:1||trustworthiness:1||website credibility:1||가상의 자아 불일치:1||각성 루머 중요성 혐오감:1||감정적 충동구매:1||개념화:1||개인주의적 가치소비:1||계량화:1||관여:1||광고 태도:1||광고 효과:1||광고속성:1||광고시청 의도:1||구매의도:1||기술수용모델:1||내용분석:1||네이티브 광고:1||네이티브 광고∙소셜미디어 이용 동기∙설득지식∙제품 유형∙광고 효과:1||네이티브광고 ∙ 인피드광고 ∙ 페이스북광고 ∙ 제품관여도 ∙ 설득지식:1||동영상 광고 속성:1||동영상 콘텐츠:1||메시지 속성 유형:1||메시지 지향성:1||메시지 태도:1||메타버스:1||모바일 광고 • 이미지 선호 성향 • 지각된 정보적 가치 • 지각된 오락적 가치 • 모바일 광고 태도:1||방해성:1||브랜드 안전:1||브랜드 안전 • 조절초점 • 조절초점 이론 • 광고태도 • 구매의도:1||브랜드 친숙도:1||브랜드태도:1||성형:1||성형광고:1||소비행복:1||소셜 미디어:1||소셜미디어 인플루언서 • 정보원 특성 • 준사회적 관계 • 브랜드태도 • 구매의도:1||스낵비디오:1||신뢰성:1||심리적 거리:1||아바타 동일화 갈망:1||아바타 이상화:1||업무 만족:1||오락성:1||온라인 구전 메시지 • 방향성 • 주장 유형 • 소비자 회의감 • 유용성 인식:1||온라인 동영상 광고:1||욜로:1||유튜브:1||유튜브 이용 동기:1||의료광고사전심의:1||이용 전 활동:1||이용 중 활동:1||이용과 충족이론:1||이용자 활동:1||이직 의도:1||인지적 충동구매:1||인터뷰:1||정보 발신자 유형:1||정보성:1||조작화:1||조직 몰입:1||주의:1||지각된 용이성:1||지각된 유용성:1||지각된 품질:1||척도:1||충족되지 않은 기대감:1||친환경 행동:1||팬페이지:1||페이스북:1||프레임:1||프레즌스:1||플로우:1||해석수준이론:1||행동 의도:1||Affective Impulse Buying:1||환경 인식:1||Attention:1||Attitude toward message:1||Attitudes Toward Ads:1||Attitudes Toward Brands:1||Attribution theory:1||Avatar Idealization:1||Avatar Wishful Identification:1||Behavioral intention:1||Brand Familiarity:1||Brand Safety:1||Brand safety • Regulatory focus • Regulatory focus theory • Attitude toward the advertising • Purchase intention:1||Causal attribution:1||Cognitive Impulse Buying:1||Conceptualization:1||

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