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내부고객에 따른 마케팅 세분화 전략
도현옥;
이승희
Article
Issue Date
2018
Citation
대한경영학회지, v.31, no.7, pp.1307 - 1323
Publisher
대한경영학회
융복합시대 내부마케팅이 고객지향성에 미치는 영향에 관한 연구 - S전자 상사의 신뢰 매개효과
이병주;
이승희
Article
Issue Date
2016
Citation
디지털융복합연구, v.14, no.9, pp.99 - 109
Publisher
한국디지털정책학회
1
Discover
Author
Lee, Seung Hee
2
도현옥
1
이병주
1
Subject
Internal Marketing
2
Compensation
1
Employee’s Trust to Leaders
1
Empowerment
1
Internal Customer
1
Organization Identification
1
Segmentation Marketing
1
고객 지향성
1
고객지향성
1
권한위임
1
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