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사회공헌활동이 브랜드충성도에 미치는 영향에 관한 연구
이성희; 김영진; 정구상;
이현수
;
김선아
;
김태성
Article
Issue Date
2013
Citation
디지털융복합연구, v.11, no.2, pp.79 - 89
Publisher
한국디지털정책학회
1
Discover
Author
LEE, Hyunsoo
1
Kim, Sun-Ah
1
KIM, TAE SUNG
1
김영진
1
이성희
1
정구상
1
Subject
Corporate Social Responsibility(CSR)
1
Marketing Mix
1
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1
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1
마케팅믹스
1
마케팅전략
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브랜드충성도
1
사회공헌활동
1
조절효과
1
Date Issued
2013
1
Type
Article
1
Language
Korean
1
Journal
디지털융복합연구
1
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