엔트런스 언어경관 속 ｢거절｣ 행동 분석 - 시각 커뮤니케이션의 특수성에 초점을 맞추어 -

Abstract

The present article focusses on “refusal” in entrance linguistic landscapes in order to analyse refusal strategies that reflect the particularities of visual communication. The core results are condensed into the following four points. Firstly, the “presentation of reasons” strategy and the “impossible” strategy are frequently used in both Japanese and Korean. Secondly, whilst Korean speakers prefer the “presentation of personal information” and the “future promise” strategy, Japanese speakers prefer the strategy that delivers a message of refusal in terms of “notification” and “appreciation.” Thirdly, in the context of refusal in entrance linguistic landscapes, several types of means such as “minimalisation of strategies,” the use of “impossible” strategy, and simplification of forms are used in order to prevent miscommunication between communicators and their recipients. Finally, the present study confirms that speakers try to overcome limitations of visual communication by resorting to various visual effects including the colour of characters, the shape of characters, emojis, and punctuation symbols.