Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Fun & Viral 마케팅을 통한 마케팅 커뮤니케이션 : 비락식혜 사례를 중심으로
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최재원 | - |
| dc.date.accessioned | 2021-08-11T20:44:34Z | - |
| dc.date.available | 2021-08-11T20:44:34Z | - |
| dc.date.created | 2021-06-17 | - |
| dc.date.issued | 2015-02 | - |
| dc.identifier.issn | 1227-5204 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/10881 | - |
| dc.language | 한국어 | - |
| dc.language.iso | ko | - |
| dc.publisher | 한국마케팅연구원 | - |
| dc.title | Fun & Viral 마케팅을 통한 마케팅 커뮤니케이션 : 비락식혜 사례를 중심으로 | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 최재원 | - |
| dc.identifier.bibliographicCitation | 마케팅, v.49, no.2, pp.18 - 26 | - |
| dc.relation.isPartOf | 마케팅 | - |
| dc.citation.title | 마케팅 | - |
| dc.citation.volume | 49 | - |
| dc.citation.number | 2 | - |
| dc.citation.startPage | 18 | - |
| dc.citation.endPage | 26 | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 3 | - |
| dc.subject.keywordAuthor | 마케팅커뮤니케이션 | - |
| dc.subject.keywordAuthor | 비락 | - |
| dc.subject.keywordAuthor | 유머광고 | - |
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Choi, Jae won
- College of Global Business (Department of Business Administration)