회원제 피트니스센터 고객의 참여동기가 운동몰입 및 여가만족에 미치는 영향

Abstract

The purpose of this study is to empirically analyze the relationship between each variable based on previous studies to investigate the effect of exercise commitment according to the participation motivation of fitness center consumers on leisure satisfaction. In order to achieve the purpose of the study, 376 consumers of fitness centers in J-City, K-City, and I-City areas in Jeonbuk region were analyzed. The statistical analysis method for data processing used correlation analysis and multiple regression analysis to determine the effect on participation motivation, exercise commitment, and leisure satisfaction. Through this process and procedure, the following results were obtained. First, participation motivation was found to have a significant effect on exercise commitment and leisure satisfaction. The behavioral factors during exercise immersion were found to have a statistically significant positive effect on external display, physical condition, and enjoyment among the sub-factors of participation motivation. It was found that the cognitive factor during exercise commitment had a statistically significant and static effect only on external display among the sub-factors of participation motivation. Among leisure satisfaction, psychological satisfaction is in condition, pleasure, and technology development, and educational satisfaction is in social, external display, physical condition, and technological development. Social satisfaction is social, external display, and relaxation satisfaction for physical condition is condition, pleasure, and technology development. In, physiological satisfaction was found to have a statistically significant positive effect on external display, physical condition, healthy physical fitness, pleasure, and technological development, while environmental satisfaction had a statistically significant effect on socialization, condition, and enjoyment. Second, in terms of the effect of exercise commitment on leisure satisfaction, psychological and educational satisfaction, social satisfaction, relaxation satisfaction, physiological satisfaction, and environmental satisfaction have statistically significant static effects on behavioral and cognitive factors. Appeared.