축제 서비스품질이 목적지 이미지와 방문객 만족 및 충성도에 미치는 영향
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 천덕희 | - |
dc.contributor.author | 임소영 | - |
dc.contributor.author | 정병웅 | - |
dc.date.accessioned | 2023-04-25T07:40:24Z | - |
dc.date.available | 2023-04-25T07:40:24Z | - |
dc.date.issued | 2023-02 | - |
dc.identifier.issn | 1598-7760 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/22321 | - |
dc.description.abstract | This study aimed to empirically study the effect of festival service quality on destination image and visitor satisfaction and loyalty. A survey was conducted on visitors to the Danyang Ondal Cultural Festival in 2022, and as a result of factor analysis, the festival service quality consisted of food and shopping, convenience facility-linked tourism, publicity and information, and programs, and destination image and visitor satisfaction and loyalty, respectively. classified as single-dimensional. As a result of the regression analysis, it was verified that tourism factors associated with programs and convenience facilities had a significant effect on the destination image and visitor satisfaction, while food, shopping, publicity and guidance factors did not have a significant effect. It was found that destination image had a significant effect on visitor satisfaction and loyalty, and visitor satisfaction also had a significant effect on loyalty. In the end, the study found that festival service quality instills a positive image and increases visitor satisfaction, increasing revisit and recommendation intention. | - |
dc.format.extent | 18 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 한국호텔리조트학회 | - |
dc.title | 축제 서비스품질이 목적지 이미지와 방문객 만족 및 충성도에 미치는 영향 | - |
dc.title.alternative | The Effects of Festival Service Quality on Destination Image, Visitor Satisfaction and Loyalty | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 호텔리조트연구, v.22, no.1, pp 201 - 218 | - |
dc.citation.title | 호텔리조트연구 | - |
dc.citation.volume | 22 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 201 | - |
dc.citation.endPage | 218 | - |
dc.identifier.kciid | ART002938784 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Festival Service Quality | - |
dc.subject.keywordAuthor | Destination Image | - |
dc.subject.keywordAuthor | Visitor Satisfaction | - |
dc.subject.keywordAuthor | Loyalty | - |
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