A STUDY ON THE EXPANSION OF THE AUDIENCES' AESTHETIC EXPERIENCE BY APPLYING THE PUNCTUM IN INTERACTIVE INSTALLATIONS

Abstract

This study suggests ways to expand aesthetic experience through Roland Barthes' concept the punctum found while creating the interactive artwork deBallution based on the audiences' throwing activities. Roland Barthes defined the punctum in his book Camera Lucida as applying not a studium or thematic element but the elements of personal experience and memory to an aesthetic element in the photograph. This study develops a methodology for applying the punctum to interactive artwork based on the five symbolic elements of the punctum mentioned by Roland Barthes: String, Speck, Cut, Little hole, and Cast of the dice. It also confirms whether audiences actually experienced the five elements of the punctum and the studium through user testing conducted after making a new test version of the interactive artwork deBallution: Randomized Trip.