Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Won, Jongwon | - |
dc.contributor.author | Lee, Jong Yoon | - |
dc.contributor.author | Jun, Jong Woo | - |
dc.date.accessioned | 2021-08-11T08:36:11Z | - |
dc.date.available | 2021-08-11T08:36:11Z | - |
dc.date.issued | 2020-05 | - |
dc.identifier.issn | 2071-1050 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/2854 | - |
dc.description.abstract | This study explored the role the musical industry plays in creating city brand images. The results showed that younger consumers were found to have more favorable visit intentions in New York and London due to their image as musical cities. Instagram users wanted to visit New York, but Twitter users had negative visit intentions in New York. Sensation-seeking orientation toward musicals influenced visit intention in New York. Broadway familiarity was linked to visit intention. In London, only sensation-seeking orientation influenced visit intention. Uses of SNS did not influence London visit intention and West End familiarity was not related to London visit intention. These results could provide academic and managerial implications for city branding. | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | MDPI Open Access Publishing | - |
dc.title | Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London | - |
dc.type | Article | - |
dc.publisher.location | 스위스 | - |
dc.identifier.doi | 10.3390/su12093856 | - |
dc.identifier.scopusid | 2-s2.0-85084838731 | - |
dc.identifier.wosid | 000537476200354 | - |
dc.identifier.bibliographicCitation | Sustainability, v.12, no.9 | - |
dc.citation.title | Sustainability | - |
dc.citation.volume | 12 | - |
dc.citation.number | 9 | - |
dc.type.docType | Article | - |
dc.description.isOpenAccess | Y | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Science & Technology - Other Topics | - |
dc.relation.journalResearchArea | Environmental Sciences & Ecology | - |
dc.relation.journalWebOfScienceCategory | Green & Sustainable Science & Technology | - |
dc.relation.journalWebOfScienceCategory | Environmental Sciences | - |
dc.relation.journalWebOfScienceCategory | Environmental Studies | - |
dc.subject.keywordPlus | IMAGE | - |
dc.subject.keywordPlus | FAMILIARITY | - |
dc.subject.keywordPlus | ORIENTATION | - |
dc.subject.keywordPlus | KNOWLEDGE | - |
dc.subject.keywordPlus | - | |
dc.subject.keywordPlus | SITES | - |
dc.subject.keywordPlus | NEED | - |
dc.subject.keywordAuthor | musicals | - |
dc.subject.keywordAuthor | city branding | - |
dc.subject.keywordAuthor | SNSs | - |
dc.subject.keywordAuthor | orientation | - |
dc.subject.keywordAuthor | sustainable tourism | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(31538) 22, Soonchunhyang-ro, Asan-si, Chungcheongnam-do, Republic of Korea+82-41-530-1114
COPYRIGHT 2021 by SOONCHUNHYANG UNIVERSITY ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.