ScholarWorks@SOONCHUNHYANG UNIVERSITY: Kwak, Kyu Tae

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Kwak, Kyu Tae (곽규태)

College of Global Business (Department of Global Culture Industry)

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산업 갈등:2||갈등 조정:2||갈등관리:2||플랫폼 갈등:2||Overthetop:2||Naver:2||Conflict management:2||사업자 갈등:2||Commissioner:1||Commitment:1||Competition:1||Conflict mediation:1||Consumer value:1||Content Export:1||Continuance Intention:1||Crossnational study:1||D:1||Designation Criteria:1||Deterrence theory:1||Digital Content industry:1||Domestic search engine:1||Educational Content:1||Entercation:1||Entry Strategy:1||Euclidean distance:1||GFRIs:1||Game Content:1||Game Deliberation:1||Game Rating System:1||Games in Central Europe:1||Gaming Industry:1||Gaming industry:1||Global Market Entry:1||Global search engine:1||Government policy:1||Governmentfunded research institutes:1||Hallyu Product:1||Independent Regulatory Agency:1||Industry conflict:1||Innovative Performance:1||Innovative Startup:1||Intention to Use:1||Interindustry Analysis:1||Internet Personal Broadcasting:1||Internet portal:1||Internet portal news service:1||Internet proliferation:1||Intrafirm Conflict:1||KCC:1||Korea Communications Commission:1||Korean news:1||MCN:1||Manipulative pooling:1||Math Culture:1||Math Policy:1||Math Popularization:1||Mathematics:1||MultiChannel Network:1||NK Simulation:1||Netflix:1||Network usage(access) fee:1||News abusing:1||News aggregators:1||News characteristics:1||News consumption:1||News content similarity:1||News publishers:1||News source similarity:1||News user characteristics:1||Normative pooling:1||OSIC:1||OTT:1||OTT industry:1||OTT user:1||Online Educational Videos:1||Online game:1||Organizational Conflict:1||Organizational composition:1||Organizational ecology:1||Organizational mortality:1||Paid OTT service:1||Panel data analysis:1||Perception:1||Personalized algorithm:1||Platform business conflict:1||Platform conflict:1||Policy compliance:1||Post Acceptance:1||R&:1||Rational choice theory:1||Regulation tightening:1||Regulator:1||Repetitive news:1||Resource dependence theory.:1||Resource mobilization:1||Selfclassification System:1||Selfrating System:1||Selfregulation:1||Sharing economy:1||Social Commerce:1||Societal innovativeness:1||Specificity:1||Startup:1||Startup Policy:1||Startup Program:1||Supporting mode:1||TED:1||Telecommunications industry:1||This study empirically examines the users of a live streaming service focused on celebrities and fandom. It classifies various user motivations:1||Transaction Cost Economics(TCE):1||User Experience(UX):1||User Generated Contents:1||User demographics:1||Video Commerce:1||Video Engagement:1||WinWin Strategy:1||a global live celebrity streaming service. The three key findings of this study are as follows. First:1||among the stickiness subvariables:1||and bingewatching) were found to have significant indirect effects after confirming the mediated effect of service stickiness. Third:1||and examines the influence of service stickiness intervening between user motivation and actual service use. This study adopted a mixedmethods approach:1||and in the quantitative stage:1||audio streaming service:1||bingewatching was identified as the primary variable that mediates user motivation and actual use of paid services. These results have key implications for live streaming service providers struggling with user lockin:1||combining qualitative (indepth interview) and quantitative (online survey) methodologies. In the qualitative stage:1||content genre:1||content performance:1||content strategy:1||content update features:1||corporate legitimacy:1||corporate social responsibility:1||cosine similarity:1||experimentation:1||government support policy:1||hard news:1||identifies differences in service stickiness and actual purchasing according to user motivation:1||joint venture:1||joint venture performance:1||knowledge capability:1||marketing capability:1||media joint venture:1||more content that offers realtime interactions between streamers and users would be beneficial.:1||network:1||news abusing:1||news aggregators:1||perceived personalization:1||personalized news service:1||repetitive news:1||social innovation:1||soft news:1||startups:1||strategic alliance:1||tabloid journalism:1||technology capability:1||the interaction between streamers and users is the primary motivation for service stickiness. Second:1||three subdimensions (frequency:1||timespent:1||we collected survey responses from 739 users in nine countries that use VLIVE:1||we interviewed 30 celebrity live streaming services users:1||갈등 관리:1||갈등 원인:1||강압적 자원조달:1||개인화 뉴스:1||게임 등급:1||게임 등급심의:1||게임 산업:1||게임 수출:1||게임물 자체등급분류:1||게임산업:1||경쟁 역학:1||규범적 자원조달:1||규제 강화:1||글로벌 인터넷기업:1||글로벌 인터넷사업자:1||다중채널네크워크:1||동반성장:1||등급분류:1||디지털콘텐츠산업:1||망 이용료:1||문화 소비:1||문화자본:1||미디어규제:1||민간 등급분류:1||방송 수출:1||방송과 제조업:1||방송통신 정책 결정 기관:1||방송통신위원:1||방송통신위원회:1||비디오 커머스(V커머스):1||산업연관분석:1||서비스 애호도:1||소셜 오피니언 마이닝:1||소셜 커머스:1||수학:1||수학 교육:1||수학 대중화:1||수학 인식:1||수학 정책:1||수학문화:1||엠씨엔:1||역차별:1||온라인 게임:1||유클리디안 거리:1||이용 만족:1||이용자 창작 콘텐츠:1||인지된 개인화:1||인터넷포털 뉴스:1||자원의존이론:1||자율규제:1||장르:1||조작적 자원조달:1||조직사멸:1||조직생태학:1||중부유럽:1||지배 구조:1||지속이용:1||지속이용 의도:1||지원 방식논문접수일:1||진입 전략:1||창업기업:1||창업정책:1||창업지원:1||취향절충주의:1||코사인 유사도:1||콘텐츠 혁신:1||통신산업:1||한류 수출:1||해외시장 진출:1||혁신창업:1||Absorptive capacity:1||후기수용:1||Accommodation sharing industry:1||Attachment:1||Behavioral Theory of the Firm:1||Broadcasting Export:1||CSR authenticity:1||Cause of conflict:1||Coercive pooling:1||

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