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Innovative research methodologies in marketing research

Sun, Y[Sun, Yang]; Cheah, I[Cheah, Isaac]; Sung, B[Sung, Billy]; Lee, EJ[Lee, Eun-Ju]

ArticleIssue Date2020CitationASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.5, pp.1001 - 1003PublisherEMERALD GROUP PUBLISHING LTD

SCIESCOPUS

Frontoparietal EEG alpha-phase synchrony reflects differential attentional demands during word recall and oculomotor dual-tasks

Kwon, G[Kwon, Gusang]; Kim, MY[Kim, Min-Young]; Lim, S[Lim, Sanghyun]; Kwon, H[Kwon, Hyukchan]; Lee, YH[Lee, Yong-Ho]; Kim, K[Kim, Kiwoong]; Lee, EJ[Lee, Eun-Ju]; Suh, M[Suh, Minah]

ArticleIssue Date2015CitationNEUROREPORT, v.26, no.18, pp.1161 - 1167PublisherLIPPINCOTT WILLIAMS & WILKINS

SSCISCOPUS

Moral incompetency under time constraint

Lee, EJ[Lee, Eun-Ju]; Yun, JH[Yun, Jin Ho]

ArticleIssue Date2019CitationJOURNAL OF BUSINESS RESEARCH, v.99, pp.438 - 445PublisherELSEVIER SCIENCE INC

SSCISCOPUS

Consumers' responses to personalized service from medical artificial intelligence and human doctors open access

Zhang, Yiran (Eileen); Tan, Wenying; Lee, Eun-Ju

ArticleIssue Date2024CitationPSYCHOLOGY & MARKETING, v.41, no.1, pp 118 - 133PublisherWILEY

SSCISCOPUS

“Two Rivers” brain map for social media marketing: Reward and information value drivers of SNS consumer engagement

Zhang, J.[Zhang, J.]; Lee, E.-J.[Lee, E.-J.]

ArticleIssue Date2022CitationJournal of Business Research, v.149, pp.494 - 505PublisherElsevier Inc.

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