ScholarWorks@SUNGKYUNKWAN UNIVERSITY: Search

Results 1-10 of 12 (Search time: 1.417 seconds).

SSCISCOPUS

Vitalizing effect of athlete-drafting task in fantasy sports: the role of competitive goal-framing, involvement, and competitiveness trait

Jang, W[Jang, Wonseok (Eric)]; Kwak, DH[Kwak, Dae Hee]; Ko, YJ[Ko, Yong Jae]

ArticleIssue Date2020CitationEUROPEAN SPORT MANAGEMENT QUARTERLY, v.20, no.4, pp.403 - 420PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

SCIESCOPUS

The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products

Ko, YJ[Ko, Yong Jae]; Kim, K[Kim, Kyoungtae]; Claussen, CL[Claussen, Cathryn L.]; Kim, TH[Kim, Tae Hee]

ArticleIssue Date2008CitationINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, v.9, no.2, pp.79 - 94PublisherINT MARKETING REPORTS LTD

SCIESSCISCOPUS

The Roles of Age-Morphing Technology in Enhancing Individuals’ Physical Activity and Healthy Eating Intentions: The Moderating Effects of Self-Esteem

Kang, H.J.[Kang, Hyo Jin]; Zhuo, G.[Zhuo, Gong]; Jang, W.[Jang, Wonseok]

ArticleIssue Date2023CitationInternational Journal of Human-Computer InteractionPublisherTaylor and Francis Ltd.

SCIESSCISCOPUS

Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans' Support Intentions

Asada, A[Asada, Akira]; Ko, YJ[Ko, Yong Jae]; Jang, W[Jang, Wonseok (Eric)]

ArticleIssue Date2020CitationJOURNAL OF SPORT MANAGEMENT, v.34, no.2, pp.103 - 119PublisherHUMAN KINETICS PUBL INC

SSCISCOPUS

The Impact of Hedonic and Meaningful Messages on Sport Consumers’ Responses to Athlete Foundations: A Focus on Fan Identification Level

Jang W.[Jang W.]; Kim D.[Kim D.]; Lee J.S.[Lee J.S.]; Wann D.L.[Wann D.L.]

ArticleIssue Date2020CitationCommunication and Sport, v.8, no.3, pp.346 - 363PublisherSAGE Publications Ltd

SSCISCOPUS

I Still Support My Favorite Team": The Effects of an Athlete's Transgression and Post-Response Strategy Using Visual Cues on In-Group Bias

Jang, W[Jang, Wonseok (Eric)]; Lee, JS[Lee, Joon Sung]; Cho, J[Cho, Janice]; Lee, JH[Lee, Jeoung-Hak]

ArticleIssue Date2020CitationSPORT MARKETING QUARTERLY, v.29, no.2, pp.148 - 159PublisherFITNESS INFORMATION TECHNOLOGY

SSCISCOPUS

Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements

Kim, D[Kim, Daehwan]; Lee, JS[Lee, Joon Sung]; Jang, W[Jang, Wonseok (Eric)]; Ko, YJ[Ko, Yong Jae]

ArticleIssue Date2022CitationINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, v.23, no.3, pp.465 - 484PublisherEMERALD GROUP PUBLISHING LTD

SSCISCOPUS

An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China

Chiu, W.[Chiu, W.]; Oh, G.-E.[Oh, G.-E.]; Cho, H.[Cho, H.]

ArticleIssue Date2022CitationAsia Pacific Journal of Marketing and Logistics, v.35, no.7, pp.1682 - 1698PublisherEmerald Publishing

SCOPUS

Sport participants' well-being during the COVID-19 pandemic: the roles of nostalgia, resilience, and curiosity

Roslan, NQB[Roslan, Nurhannah Qistina Binti]; Cho, H[Cho, Heetae]

ArticleIssue Date2022CitationINTERNATIONAL JOURNAL OF SPORT AND EXERCISE PSYCHOLOGYPublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

SSCISCOPUS

Communication strategies for promoting sports participation for health: an examination of goal-framing effects in South Korea

Ryu, Y[Ryu, Yoonji]; Kim, K[Kim, Kihan]; Noh, Y[Noh, Yeayoung]

ArticleIssue Date2023CitationASIAN JOURNAL OF COMMUNICATIONPublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

1 2 next

Discover

STATISTICS: Total View :5,364,258; Today View :2,234

RSS_1.0 RSS_2.0 ATOM_1.0

(03063) 25-2, SUNGKYUNKWAN-RO, JONGNO-GU, SEOUL, KOREAsamsunglib@skku.edu

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

Discover

Author

Subject

Date Issued

Type

Language

Journal

Journal Index

BROWSE