Characteristics of decision-making for different levels of product involvement depending on the degree of trust transfer: A comparison of cognitive decision-making criteria and physiological responses
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hahn M.H.[Hahn M.H.] | - |
dc.contributor.author | Choi D.Y.[Choi D.Y.] | - |
dc.contributor.author | Lee K.C.[Lee K.C.] | - |
dc.date.accessioned | 2021-08-05T14:51:03Z | - |
dc.date.available | 2021-08-05T14:51:03Z | - |
dc.date.created | 2016-08-06 | - |
dc.date.issued | 2012 | - |
dc.identifier.issn | 0302-9743 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/skku/handle/2021.sw.skku/67183 | - |
dc.description.abstract | This research verified the match rate between cognitive decision-making criteria and the physiological reaction on a website using Eye-Tracker, which measures a user's visual attention. Specifically, we explored the match rate between cognitive decision-making and the physiological reaction depending on the degree of product involvement and the degree of trust transfer through an experiment and survey. The verification results show that, for the involvement of products (high/low involvement), the match rate between the fixation length and the cognitive criteria used in decision-making for the high involvement product was higher than that with the low involvement product, and the difference in the match rate was statistically significant. However, in the aspect of trust transfer, the difference in the match rate between the high and low trust transfer groups was not statistically significant. © 2012 Springer-Verlag. | - |
dc.subject | Cognitive decision-making | - |
dc.subject | Eye-tracking | - |
dc.subject | Physiological reactions | - |
dc.subject | Physiological response | - |
dc.subject | Product involvement | - |
dc.subject | Trust transfer | - |
dc.subject | Verification results | - |
dc.subject | Visual Attention | - |
dc.subject | Database systems | - |
dc.subject | Physiology | - |
dc.subject | Decision making | - |
dc.title | Characteristics of decision-making for different levels of product involvement depending on the degree of trust transfer: A comparison of cognitive decision-making criteria and physiological responses | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Hahn M.H.[Hahn M.H.] | - |
dc.contributor.affiliatedAuthor | Lee K.C.[Lee K.C.] | - |
dc.identifier.doi | 10.1007/978-3-642-28493-9_4 | - |
dc.identifier.scopusid | 2-s2.0-84863362154 | - |
dc.identifier.bibliographicCitation | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), v.7198 LNAI, no.PART 3, pp.27 - 36 | - |
dc.relation.isPartOf | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | - |
dc.citation.title | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | - |
dc.citation.volume | 7198 LNAI | - |
dc.citation.number | PART 3 | - |
dc.citation.startPage | 27 | - |
dc.citation.endPage | 36 | - |
dc.type.rims | ART | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scopus | - |
dc.subject.keywordAuthor | Cognitive decision-making | - |
dc.subject.keywordAuthor | Eye-tracking | - |
dc.subject.keywordAuthor | Product involvement | - |
dc.subject.keywordAuthor | Trust transfer | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(03063) 25-2, SUNGKYUNKWAN-RO, JONGNO-GU, SEOUL, KOREAsamsunglib@skku.edu
COPYRIGHT © 2021 SUNGKYUNKWAN UNIVERSITY ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.