ScholarWorks@SUNGKYUNKWAN UNIVERSITY: HAN, EUN KYOUNG

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HAN, EUN KYOUNG (한은경)

Social Sciences (Media & Communication)

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기업평판:3||브랜드 태도:2||사회적 재난:2||모바일 간편결제:2||Reputation:2||brand attitude:2||Corporate Reputation:2||reputation:2||인스타그램:2||Social media:2||Instagram:2||purchase intention:2||Selective exposure:2||Consumer Behavior:1||Continuous Intention to Use:1||Continuous Use Intention:1||Corporate Citizenship:1||Corporate Citizenship (CC):1||Corporate Profitability:1||Corporate Reputation (CR):1||Customer service:1||Delphi Technique:1||Dunningkruger effect:1||EPPM:1||ESG:1||Electroencephalogram:1||Expertise:1||Filter bubble:1||Flow:1||Ghost Items:1||Habit:1||Independent SelfConstrual (ISC):1||Index:1||Influence:1||Influencer:1||Information consumption:1||Intention to use Instagram:1||Interdependent SelfConstrual (IRSC):1||IoT Advertising:1||IoT Age:1||IoT광고:1||IoT시대:1||Issue congruence:1||Job Pursuit Intention:1||Message frames:1||MessageImplicitness • MessageExplicitness • Attitude toward Smoking • StopSmoking Advertisement • PsychologicalReactance:1||Mobile Simple Payment:1||Mobile simple payment:1||Need For Uniqueness:1||Online Advertising:1||Online News:1||Online shopping mall:1||Online shopping mall reputation (OSMR):1||Organizational Image (OI):1||Perceived corporate hypocrisy:1||Perceived corporate reputation:1||Perfectionistic selfpresentation:1||Personal Information Protection:1||Personal Innovativeness:1||Personal information leakage:1||Political YouTube channel:1||Political communication:1||Political influencers:1||Political knowledge:1||Political polarization:1||Privacy Concern:1||Radiographic Exposure • Dosimetry Application • Privacy Concern:1||Reliability:1||Risk due to radiation:1||SNS:1||SNS(소셜 네트워킹 서비스):1||Satisfaction:1||Scale development:1||Selfconstrual:1||Selfefficacy:1||Smartphone application for dose measurement:1||Social Disaster:1||Social cognitive theory:1||Social disaster:1||Sustainable Development:1||TAM:1||Technical skills:1||Temporal order:1||Theory of Reasoned Action:1||Use Motivation:1||Use of radiation:1||Uses and Gratifications Theory:1||Word of Mouth Intention:1||YouTube:1||advertising attitude:1||assimilationcontrast effect:1||brand attachment:1||brand loyalty:1||cognitive dissonance.:1||commitment:1||consumer expectation:1||corporate response:1||corporate social responsibility:1||customer participation:1||customer response:1||ecofriendly advertisements:1||ecofriendly marketing communication:1||environment:1||expectancy disconfirmation theory:1||experience economic:1||fashion brand:1||gender roles • genderrole attitude • TV ads • content analysis • genderrole change • gender equality:1||governance:1||hypocrisy induction:1||image barrier:1||innovation resistance theory:1||interaction:1||issue involvement:1||mediated voyeurism:1||message valance:1||mobile using pattern:1||multitasking:1||nonprofit organization CEOs&#8217:1||nonprofit organizations management:1||political advertising:1||purchasing behavior:1||regulatory focus:1||relative deprivation:1||risk barrier:1||roadcasting advertising • Broadcasting advertising sales system • Combined sales system • Broadcasting advertising sales agency law • Delphi survey • Survey:1||selfconstrual theory:1||social:1||social network service:1||social sustainability:1||stakeholder engagement:1||sustainable culture of donation:1||sustainable development:1||theory of planned behavior:1||tradition barrier:1||usage barrier:1||value cocreation:1||video contents brand experience:1||zero waste:1||개인의 혁신성향:1||개인정보 유출:1||개인정보보호:1||고스트 아이템:1||광고 태도:1||구매 의도:1||구매 행동:1||구전의도:1||구직의도:1||기대불일치:1||기업 시민정신(CC):1||기업시민정신:1||기업이미지:1||뉴스댓글:1||델파이기법:1||독립적 자아성향:1||독특성 욕구:1||동화ᐨ대조 효과:1||매개된 관음증:1||멀티태스킹:1||메시지 방향성:1||명시적 메시지 • 암시적 메시지 • 흡연 태도 • 메시지 유형 • 심리적 저항 • 금연광고:1||모바일 간편결제 속성:1||모바일 이용 행태:1||몰입:1||방사선 노출 • 방사선량 측정 애플리케이션 • 프라이버시염려 • 병행과정확장모델 • 기술수용모델:1||방송광고 • 방송광고 판매 제도 • 결합판매 제도 • 방송 광고 판매 제도 대행 법률 • 델파이 조사 • 설문 조사:1||브랜드 개성 • 자아 해석 • 자아 이미지 일치성 • 감성적브랜드 애착 • 브랜드 충성도:1||브랜드 계정:1||브랜드 애착:1||브랜드 충성도:1||상대적 박탈감:1||상호의존적 자아성향:1||성역할 • 성역할 태도 • TV 광고 • 내용 분석 • 한국:1||소비자 기대:1||소비자 행동:1||소셜 네트워크 서비스:1||수익성:1||연관 검색어:1||영상콘텐츠 브랜드 체험:1||온라인 뉴스:1||온라인광고:1||완벽주의적 자기제시:1||위선유도:1||의제설정이론:1||이용 동기:1||이용과 충족 이론:1||이용만족:1||인스타그램 사용의도:1||인지부조화:1||자기 효능감:1||자기해석이론:1||자아 해석:1||자아해석 성향:1||지속가능발전:1||지속적 사용의도:1||지속적 이용 의도:1||지표:1||체험경제:1||친환경 광고:1||친환경 마케팅 커뮤니케이션:1||프라이버시 염려:1||플로우:1||Accessibility:1||합리적행동이론:1||Agenda Setting Theory:1||Algorithm:1||Anxiety about exposure to radiation:1||Attributes of Mobile Simple Payment:1||Authenticity:1||Automaticity:1||Brand Account:1||Brand Personality • SelfCongruence • SelfConstrual • Brand Attachment • Brand Loyalty:1||Cognitive dissonance:1||Comment:1||Communication skills:1||Confirmation bias:1||

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(03063) 25-2, SUNGKYUNKWAN-RO, JONGNO-GU, SEOUL, KOREAsamsunglib@skku.edu

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