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PR연구에 있어서 다층적 분석(multilevel analysis)의 적용
- Authors
- 김효숙
- Issue Date
- 2008
- Publisher
- 한국PR학회
- Keywords
- 연구 방법론; PR 리서치; 다층적 분석; research methodology; multilevel analysis; public relations research
- Citation
- 홍보학연구, v.12, no.1, pp.176 - 196
- Journal Title
- 홍보학연구
- Volume
- 12
- Number
- 1
- Start Page
- 176
- End Page
- 196
- ISSN
- 1229-2869
- Abstract
- The multilevel nature of organizations calls for a more precise and elaborate methodology in public relations research. This paper introduces the multilevel analysis method from organizational research and tries to incorporate it into public relations research.
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Related Researcher
- KIM, HYO SOOK
- College of Social Sciences (Department of Mass Communication)